OPPO also cross-border coffee to open a cafe OPPO universe mocha cafe opening time
Boy! The market these days is really cross-border.
Even the mobile phone industry OPPO also "do not do business" cross-border coffee opened a cafe.
On April 1, the mobile phone brand OPPO announced on its official Weibo account that the OPPO Cosmic Mocha Cafe will open on April 3.
This cafe is called Cosmic Mocha Cafe and is located in the fashionable core business district of Hangzhou.
From the picture, the overall shape of the cafe is very unique, the appearance design is like a flying saucer, very futuristic science and technology sense, the store furnishings are simple style, the goods are relatively simple.
This cross-border cafe is jointly built by OPPO and GREYBOXCOFFEE, a boutique coffee brand. Surprisingly, OPPO also invited Ni Ni, a popular female star, as the first-day manager of the coffee shop to prepare Find X3 universe mocha coffee for fans, so it has also become a highlight of Lakeside Pedestrian Street.
There are three kinds of coffee available in the store, including the "Planet Mocha Special Coffee" made by the popular female star Ni Ni, limited to 300 cups per day, but unfortunately, this Cosmic Mocha Cafe is a pop-up shop, open only seven days, open from April 3 to April 8.
I have to say, OPPO is really getting more and more fashionable and high-end. OPPO is playing very well this time.
Nowadays, with the upgrading of consumer market, many innovative marketing emerges as the times require, special cross-border marketing methods are also common, cross-border brands become a popular, and creative cross-border co-branding can always allow major cross-border brands to harvest a large wave of traffic online.
In January this year, car brands also attracted a lot of viewers 'attention with innovative marketing methods named after coffee types.
However, whether it is the previous automobile industry or the current mobile phone industry, or the coffee industry itself, cross-border cooperation promotion channel is only a popular way at present. Only when major brands find more new marketing models in continuous exploration, expand new development channels and continuously create new surprises can they go in the long run.
* Image source: Internet
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