Can I have a coke and coffee? Has Coffee + xx become a popular group?

"Coffee + xx" refers to the integration of more elements on the basis of coffee, such as coffee + wine, coffee + cola, which is what we call "creative coffee".

one.

Coffee + wine

In 2016, Starbucks, the world's largest coffee chain, launched alcoholic beverages in some stores in the United States.

In December 2017, Starbucks tried to launch a combination of coffee and wine at Zhenxuan Bakery in Shanghai.

In 2018, Starbucks opened a flagship store in Beijing, then launched a number of alcoholic coffee drinks, and introduced a tavern in the cafe to extend the night experience of Starbucks Space 3.

In April 2019, Starbucks opened its first Starbucks Zhenxuan Coffee Distillery on the Bund in Shanghai. Starbucks combined "Zhenxuan Coffee" with "Bar Mixato" to launch a coffee + wine pairing, providing consumers with a new experience of "slightly tipsy". After that, Starbucks began to accelerate its "Bar Mixato" business.

In July 2019, Shanghai Yingji Coffee opened a Tmall ideal Life Cafe, which also launched a popular coffee + xx drink-slightly tipsy Maotai Coffee.

Maotai coffee is made from Maotai Prince Liquor. The reason why Maotai Prince Liquor is mixed with coffee is that the coffee taste of the combination of the two is the best, because the strong aroma of the wine will cover up the original flavor of the coffee. According to public information: the conclusion of Maotai Coffee is also drawn after many experiments.

two.

Coffee + Coke

Coffee + Coke has become a mature collocation model of Coca-Cola's product innovation strategy. Coca-Cola, as a giant in the global fast consumer beverage industry, has previously launched a variety of coffee + Coke drinks, and Coca-Cola has attracted public attention many times because of its coffee business.

Including Coca-Cola's "Coke Coffee" drink announced in January in the United States, Coca-Cola coffee is a mixture of Brazilian coffee beans and soft drinks, and has three flavors (including vanilla, caramel and black coffee). This combination creates more surprises. For example, vanilla-flavored Coffee Coffee is a "zero-sugar version" drink.

In fact, the "Coke Coffee" mixed drink first appeared in 2018. In 2018, Coca-Cola conducted a test in Japan and first sold the "Coke Coffee" mixed drink in Japan. Subsequently, the product was extended to other markets such as Turkey, Australia, Brazil, Vietnam and Italy, in addition, in April 2019. Coca-Cola launched a new product of Coca-Cola Coffee and officially launched it in 25 countries and regions around the world, but it failed to appear on the market in the United States.

The success of Coffee + Coke in the market is due to the newly prepared mixed taste, which is characterized by the exciting pleasure of cola carbonated drinks, plus the rich flavor of coffee and exhilarating caffeine.

Of course, here is only a list of the more common "coffee + xx" categories, the real study is far more than "coffee + wine", "coffee + cola", such as "meteorite latte", "coffee cola", "chuanbei coffee", "spicy coffee" and "sausage ice coffee" are all small branches of the "coffee + xx" category.

As far as the coffee industry is concerned, "Coffee + xx" is a category branch of the whole coffee industry. Compared with the most traditional coffee menu, the new "Coffee + xx" product first creates more surprises in the taste and presents a great experience of 1: 1 > 2. We were also talking about "Why is Creative Coffee getting more and more popular? The article explains why the coffee industry is gradually adding "creative coffee" as a new product to the menu in cafes. The reason is that this creative way of playing coffee has the characteristics of high appearance, strong interaction and more acceptable taste. At the same time, it shows consumers its creative play in terms of vision, touch and taste.

In today's era, innovation is the new way out, and the category of "coffee + xx" happens to be a bold creative play in coffee products (it is said to be "bold" because there are many uncertainties in the combination of "coffee + xx", such as unlimited possibilities for creative inspiration, the combination of products is not favored by the market, and so on).

From the present point of view, the category of "coffee + xx" is still constantly refreshing, and the extension of this product will become a new trend. By implication, the way of product innovation in the future will emerge one after another, and whether it can become a popular trend depends more on creativity and coffee quality, but here is not to say that tradition is not good. It should be noted that there is no conflict between tradition and innovation. The so-called innovation is also built on the basis of tradition, innovation is to improve and improve on the basis of tradition, so as to create greater benefits.

Last,

Whether the category "Coffee + xx" attracts consumers with the taste buds of the product, or because novel ideas promote the development of the market, or become a popular combination trend, "Coffee + xx" will eventually return to the consumer group. "delicious, withstand scrutiny" is the essential meaning of this combination.

* Image source: Internet