The number of cafes in China has exceeded 100,000

According to a "White Paper on China's freshly ground Coffee Industry" released by Deloitte China and Mumian Capital, the number of cafes in China has exceeded 100000 by the end of 2020.

There are currently 108000 cafes in China, mainly in second-tier and above cities, accounting for 75 per cent of the total, according to the report.

Among them, according to relevant data, as of January 2021, Shanghai has a total of 6913 cafes, making it the city with the largest number of cafes in the world.

Source of picture: looking at the data

The White Paper report data show that:

In the type of cafe

It is mainly independent coffee shops, while the Chinese current molded coffee head brand is mainly a large chain brand with comprehensive product value and multi-scene application. China's current molded coffee chain industry has experienced rapid expansion in the past 15 months.

In the consumption scene

From the perspective of the first-line and new-line competition, the cost-effective coffee brands focusing on the "fast coffee" scene and the boutique coffee brands focusing on the "slow coffee" scene are gradually seizing market share. In addition, according to the above data, the city with the highest take-out coffee orders in China's major cities in 2020 is Shanghai.

Source of picture: looking at the data

In the consumer group

Chinese coffee consumers are mainly white-collar workers in first-tier cities between the ages of 20 and 40, and this trend is obvious in first-and second-tier cities. At present, the intake frequency has reached 300 cups per year, close to the level of mature coffee market.

In terms of coffee financing

According to the information on Tianyanchu's official website, there has been an influx of many new boutique coffee brand financing events in the coffee field in 2020, such as Yongpu, three and a half meals, time extract and so on. According to incomplete statistics, there are more than ten coffee brands in 2020.

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At present, China has 21464 officially registered legal cafes, and China will develop into a strong coffee consumer in the next five years.

In addition, according to the foresight Research Institute, from 2013 to 2023, China's per capita coffee consumption is expected to rise by 238%. According to the data obtained by the public market, China's per capita coffee consumption in 2018 is 6.2 cups. At present, the annual growth rate of coffee in China has reached 15%. It is predicted that China's coffee market will have a scale of hundreds of billions of yuan this year and is expected to exceed 1 trillion yuan in 2025.

Generally speaking, China was in a state of epidemic for some time in 2020, and the whole coffee industry was experiencing a "tide of shop closures", which once fell into a depressed state. But Starbucks, the world's largest coffee chain, said in December last year that Starbucks China business had fully recovered at the end of the quarter, and the Chinese market had achieved positive growth. Luckin Coffee, who is facing the financial fraud crisis, also took the initiative to spend 180 million US dollars to reach a settlement with SEC at the end of last year. And open new stores to launch new products.

Throughout the whole Chinese coffee market in 2020, the coffee industry is still showing a growth trend, and the coffee market in 2021 will also usher in a new round of accelerated development.

* Image source: Internet

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