McDonald's Coffee Creative Advertising copywriting sharing McDonald's Coffee poster advertisement "smoking"
From time to time, McDonald's has come again, this time coffee "smoke".
Fast food giant McDonald's has taken another "tall and tall" poster ad. Interestingly, McDonald's creative poster this time has the theme of "coffee on fire".
It is understood that McDonald's joint agency Scholz&Friends has produced a very interesting outdoor advertisement, the content of the advertisement is roughly around "McCafé."
Coffee with "McCafé" LOGO uses steam engine equipment, and by this equipment to create a smoke-stained picture, this intuitive visual sense of McDonald's coffee "fresh cooking" characteristics easily displayed, visually presented as a whole very vivid "oncoming cup of steaming coffee" feeling.
The outdoor creative advertisement of "smoking" wheat coffee combines the relationship between "coffee equipment" and "coffee" very skillfully. When coffee "smokes", it not only conveys the full effect of coffee aroma, but also naturally spreads the selling point of wheat coffee "fresh cooking". It can be said that this 3D visual advertisement has achieved the effect of "fake", so this advertisement has also gained a lot of consumer attention and interaction.
Some netizens said: McDonald's advertising is really creative! At first glance, it looks like the billboard is on fire.
There are also netizens who call out "amazing". They want to drink coffee after reading it. They have a sense of substitution.
The outdoor poster has been put into use on the streets of Germany.
When it comes to creative advertising for McDonald's, McDonald's recently created a new coffee film using the "McCafé" element.
The new coffee film "Start with a Cup of Coffee" takes a warm route, McDonald's through a cup of McCafe strung up several coffee stories in different scenes.
The plot of the short film is mainly "a cup of coffee" and "the writer tells the barista the story of three different plots he saw and heard in McCafé", whether it is the first cup of "encounter", the second cup of "care" or the third cup of "miss", the short film presents a very warm shot, although the story has no ups and downs, but it is very delicate and moving, worthy of repeated recollection.
McDonald's starts with a cup of coffee
Careful study, McDonald's creative advertising in recent years is not very complex, but every time McDonald's can bring a lot of freshness to consumers through a variety of novel ways, such as this McDonald's coffee "smoke" to bring consumers a new visual experience, which is probably why McDonald's creative advertising can be deeply rooted in the hearts of the people.
* Image source: Internet
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
The number of cafes in China has exceeded 100,000
By the end of 2020, the number of cafes in China has exceeded 100,000, according to a report entitled "White Paper on China's Freshly Ground Coffee Industry"(referred to as "White Paper") released by Deloitte China and Mu Mian Capital. The report shows that there are currently 108,000 cafes in China, mainly distributed in second-tier cities and above, accounting for 75% of the total. According to relevant data,
- Next
Starbucks special store Japan opens the first Starbucks sign language store nonowa national store
On June 23, 2020, Starbucks announced on its website that it would open its first sign language store, nonowa, in Japan. Judging from the promotional pictures on Starbucks' official website, the environment of this national sign language store called nonowa is no different from that of ordinary Starbucks stores. The only difference is that this sign language store has a series of obvious sign language symbols on the sign.
Related
- Do you want to steam it for hanging ears? Can hanging ear coffee be extracted twice? Is it normal that there is no foam in the flushing ears?
- Can latte be made with milk brewed with milk powder? What proportion should be used to make espresso?
- Does deep-roasted coffee have more caffeine than lightly roasted coffee? What degree of roasting coffee beans have the least caffeine?
- Is coffee bean size related to quality? Why is Kenyan Tanzanian coffee graded by size?
- What is the difference between Australian white coffee and latte? How to extract the concentrated Ristretto in Australian White coffee?
- What is the reason why latte coffee foam quickly? Why doesn't lightly baked beans look good when making Italian milk cala?
- What does hand-brewed coffee mean with high strength and low extract? Japanese brewed high-intensity low-extract coffee to share!
- Can coffee beans that have passed their shelf life still be drunk? What is the best taste and shelf life for coffee beans?
- How many grams of powder and liquid do you need to extract espresso? Can I make espresso twice?
- What is the difference between Italian latte and French Oriole? Can I drink hand-brewed coffee with milk?