McDonald's Coffee Creative Advertising copywriting sharing McDonald's Coffee poster advertisement "smoking"

From time to time, McDonald's has come again, this time coffee "smoke".

Fast food giant McDonald's has taken another "tall and tall" poster ad. Interestingly, McDonald's creative poster this time has the theme of "coffee on fire".

It is understood that McDonald's joint agency Scholz&Friends has produced a very interesting outdoor advertisement, the content of the advertisement is roughly around "McCafé."

Coffee with "McCafé" LOGO uses steam engine equipment, and by this equipment to create a smoke-stained picture, this intuitive visual sense of McDonald's coffee "fresh cooking" characteristics easily displayed, visually presented as a whole very vivid "oncoming cup of steaming coffee" feeling.

The outdoor creative advertisement of "smoking" wheat coffee combines the relationship between "coffee equipment" and "coffee" very skillfully. When coffee "smokes", it not only conveys the full effect of coffee aroma, but also naturally spreads the selling point of wheat coffee "fresh cooking". It can be said that this 3D visual advertisement has achieved the effect of "fake", so this advertisement has also gained a lot of consumer attention and interaction.

Some netizens said: McDonald's advertising is really creative! At first glance, it looks like the billboard is on fire.

There are also netizens who call out "amazing". They want to drink coffee after reading it. They have a sense of substitution.

The outdoor poster has been put into use on the streets of Germany.

When it comes to creative advertising for McDonald's, McDonald's recently created a new coffee film using the "McCafé" element.

The new coffee film "Start with a Cup of Coffee" takes a warm route, McDonald's through a cup of McCafe strung up several coffee stories in different scenes.

The plot of the short film is mainly "a cup of coffee" and "the writer tells the barista the story of three different plots he saw and heard in McCafé", whether it is the first cup of "encounter", the second cup of "care" or the third cup of "miss", the short film presents a very warm shot, although the story has no ups and downs, but it is very delicate and moving, worthy of repeated recollection.

McDonald's starts with a cup of coffee

Careful study, McDonald's creative advertising in recent years is not very complex, but every time McDonald's can bring a lot of freshness to consumers through a variety of novel ways, such as this McDonald's coffee "smoke" to bring consumers a new visual experience, which is probably why McDonald's creative advertising can be deeply rooted in the hearts of the people.

* Image source: Internet