McDonald's Coffee Creative Advertising copywriting sharing McDonald's Coffee poster advertisement "smoking"
From time to time, McDonald's has come again, this time coffee "smoke".
Fast food giant McDonald's has taken another "tall and tall" poster ad. Interestingly, McDonald's creative poster this time has the theme of "coffee on fire".
It is understood that McDonald's joint agency Scholz&Friends has produced a very interesting outdoor advertisement, the content of the advertisement is roughly around "McCafé."
Coffee with "McCafé" LOGO uses steam engine equipment, and by this equipment to create a smoke-stained picture, this intuitive visual sense of McDonald's coffee "fresh cooking" characteristics easily displayed, visually presented as a whole very vivid "oncoming cup of steaming coffee" feeling.
The outdoor creative advertisement of "smoking" wheat coffee combines the relationship between "coffee equipment" and "coffee" very skillfully. When coffee "smokes", it not only conveys the full effect of coffee aroma, but also naturally spreads the selling point of wheat coffee "fresh cooking". It can be said that this 3D visual advertisement has achieved the effect of "fake", so this advertisement has also gained a lot of consumer attention and interaction.
Some netizens said: McDonald's advertising is really creative! At first glance, it looks like the billboard is on fire.
There are also netizens who call out "amazing". They want to drink coffee after reading it. They have a sense of substitution.
The outdoor poster has been put into use on the streets of Germany.
When it comes to creative advertising for McDonald's, McDonald's recently created a new coffee film using the "McCafé" element.
The new coffee film "Start with a Cup of Coffee" takes a warm route, McDonald's through a cup of McCafe strung up several coffee stories in different scenes.
The plot of the short film is mainly "a cup of coffee" and "the writer tells the barista the story of three different plots he saw and heard in McCafé", whether it is the first cup of "encounter", the second cup of "care" or the third cup of "miss", the short film presents a very warm shot, although the story has no ups and downs, but it is very delicate and moving, worthy of repeated recollection.
McDonald's starts with a cup of coffee
Careful study, McDonald's creative advertising in recent years is not very complex, but every time McDonald's can bring a lot of freshness to consumers through a variety of novel ways, such as this McDonald's coffee "smoke" to bring consumers a new visual experience, which is probably why McDonald's creative advertising can be deeply rooted in the hearts of the people.
* Image source: Internet
- Prev
The number of cafes in China has exceeded 100,000
By the end of 2020, the number of cafes in China has exceeded 100,000, according to a report entitled "White Paper on China's Freshly Ground Coffee Industry"(referred to as "White Paper") released by Deloitte China and Mu Mian Capital. The report shows that there are currently 108,000 cafes in China, mainly distributed in second-tier cities and above, accounting for 75% of the total. According to relevant data,
- Next
Starbucks special store Japan opens the first Starbucks sign language store nonowa national store
On June 23, 2020, Starbucks announced on its website that it would open its first sign language store, nonowa, in Japan. Judging from the promotional pictures on Starbucks' official website, the environment of this national sign language store called nonowa is no different from that of ordinary Starbucks stores. The only difference is that this sign language store has a series of obvious sign language symbols on the sign.
Related
- What is the reason why the coffee grease in the mocha pot dissipates so quickly? What is the difference between mocha pot coffee and espresso? Is the coffee brewed in the mocha pot Espresso?
- How to solve the problem if the coffee foam is thickened or layered? What does pre-fusion of coffee flowers mean? How to make a cappuccino coffee pot with flowers?
- "Never seen anyone use it before"?! Why doesn't Starbucks take the initiative to provide store cups?
- The country's first store was closed for rectification! "People's Cafe" apologizes!
- How to improve the strength and taste of espresso? What is the powder-to-liquid ratio used to extract espresso?
- The clerk of Ruixing Coffee wrote red letters on the receipt! The customer asked to come to the door to apologize?!
- I'm crazy! Starbucks Bear Cup is fried to more than 10,000 yuan?!
- Pocket milk tea?! Tea Baidao launches a global flavor!
- Starbucks stores across the country change Chinese song lists! Netizen: I am down-to-earth!
- Why do some coffee cause insomnia and some don't? What is the difference between Arabica and Robsta? How much caffeine is Robusta's? What is decaf coffee?