Suzhou Matrix Coffee is a direct-sale store? On behalf of mathematicians coffee brand won tens of millions of yuan A round of financing!

The coffee field is getting stronger and stronger, and another new coffee brand has received tens of millions of yuan in Series A financing.

According to 36 krypton reports, the cutting-edge chain coffee brand "Dai Mathematician Coffee" founded in Suzhou completed tens of millions of yuan in Series A financing by the end of 2020. Its investor is Yuansheng Capital, and Qingtong Capital serves as the exclusive financial adviser for this round of financing. However, this is not the first time the brand has received financing, and has previously received angel round investments from source capital.

For this financing, Peng Zhijian, managing partner of investment Fang Yuansheng Capital, said: "China's ready-made coffee market is growing rapidly and still has great development potential, so we are optimistic about the opportunity of a new generation of Chinese chain coffee brands."

According to public information,"Mathematician Coffee" was founded in 2015, formerly known as MatrixCoffee Matrix Coffee. Due to Trademark Registering and brand upgrading reasons, the brand will be fully upgraded to registered brand: Algebraist Mathematician Coffee in 2020.

Algebraist is positioned as a Chinese boutique trend coffee, advocating "unique coffee flavor drink + aesthetic atmosphere".

In terms of space design, Algebraist Mathematician Coffee does not stick to the same style. On the contrary, Algebraist Mathematician Coffee has been making new changes to the two aspects of "space and experience". The eye-catching red logo is very impressive. The style in the store mainly revolves around technology, minimalism, modernity and other elements, thus creating an original aesthetic space and providing consumers with a quality experience.

At present, there are two main types of stores in the brand, including shopping malls with convenience and differentiated design and community stores with comfortable and casual style. Among them, the shopping mall shop area is about 40 square meters, and the community shop area is about 80 square meters.

Algebraist Mathematician Coffee Store

In terms of products, Algebraist offers traditional Italian coffee and hand-brewed coffee in the coffee shop.

In addition, the store also offers various types of creative coffee, such as coffee-based coffee drinks with grapefruit, wine, raspberry, sparkling water and other elements, coffee flower honey latte, etc.

In terms of price, the average price of its products is about 25 yuan.

In terms of the number of stores, according to statistics, Algebraist has about 30 direct-sale stores at present, most of which are located in Suzhou, and the rest are concentrated in the first-tier and second-tier cities in Jiangsu, Zhejiang and Shanghai.

It should be noted that although Algebraist is a new coffee brand, the stores currently operated have achieved profitability. The brand is expected to achieve more than 100 direct-sale stores by the end of 2021. Algebraist will accelerate the development of coffee market after obtaining tens of millions of yuan of Series A financing.

* Image source: Internet