How does the cold extract coffee taste? fine coffee brand Eagle set coffee and then push the cold extract coffee liquid

As one of the new coffee brands, Yingji Coffee official Xuan re-promotes cold-extracted coffee liquid products.

On April 29th, Yingji Coffee launched a new cold-extracted coffee solution, neon fruit coffee, which includes grapefruit, green extract and passion fruit in taste.

It is understood that this series is developed by Yingji's own factory, through high-pressure purification to increase the concentration of coffee, low-temperature cold extraction to truly retain the flavor, can be stored at room temperature for 12 months.

At present, Eagle set Coffee Cold extract Coffee liquid Neon Fruit Coffee has been sold in Tmall's flagship store at a price of 119RMB / 12.

Data show that the boutique coffee brand Yingji Coffee was founded in 2016, founder Wang Juntao, brand name S.engine, headquartered in Shanghai, is a boutique coffee chain brand.

Since its establishment, it has received three rounds of financing.

The latest financing process was on October 30, 2020, when it received tens of millions of yuan of angel round financing from the investor Eurotour Group. at that time, relevant people said: this round of financing is mainly used for product research and development, brand building and marketing communication, supply chain integration and other aspects; on October 19, 2018, Eagle set Coffee obtained strategic financing from investors' shared capital; on September 22, 2016, Eagle set Coffee received strategic financing from investor Ruisheng Capital.

A year after obtaining the earliest round of financing, Eagle set Coffee opened its first offline coffee shop "Elite Space" in Xintiandi, Shanghai, and received media attention from various industries as soon as it opened. In the second half of 2019, Eagle set opened the "store + product" model, launched online boutique instant coffee products, and monthly sales increased tenfold in just half a year.

As one of the fast-growing local boutique coffee brands in recent years, Eagle set Coffee has also made a rapid breakthrough in the coffee market through unique space design, innovative products and joint cross-border actions, so it has once become the focus of attention.

Take the product of Eagle set Coffee alone as an example, the product design idea of Eagle set is "store classic drink reproduction + creative product extension".

At the end of 2018, Yingji Coffee began to set up Tmall's flagship store to do online business; in the second half of 2019, it launched online boutique instant coffee products, and then on the basis of completing the sales channels of both online and offline ports, Yingji Coffee also extended its category around creative coffee.

In mid-June 2020, Yingji Coffee launched a new type of filter coffee-"Bang Bang Coffee", which has become the new favorite of the boutique coffee circle. This product combines freshly ground coffee with freeze-dried powder, which is very convenient in brewing. One of the highlights lies in the stick shape that is easy to stir. Without the help of other auxiliary tools, it takes only 30 seconds to soak to taste as soon as possible, and it is suitable for multi-scene drinking. Therefore, it is also loved by the majority of consumers as soon as it is online.

At present, Eagle set Coffee has established a complete set of technology and supply chain process from raw beans to roasting, extraction and freeze-drying.

* Image source: Internet

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