Coca-Cola launched Super soda what are the characteristics of Coca-Cola's beverage brand

According to the data, Coca-Cola cut about 700 products in 2018 and announced more than 600 in 2019, while Coca-Cola stopped producing low-sales and outdated beverages in October last year. and plans to eliminate about 200 sub-brands, accounting for about half of the company's total number of brands, leaving only brands that can do large scale. Including a number of its products, including its first sugar-free low-calorie drink Tab Coke and juice Odwalla, Zico coconut water, stevia cola, cherry-flavored Diet Coke, etc., in addition, Coca-Cola also said that it will open up more incremental space for innovation, such as seeking to launch more Coke products.

Recently, Coca-Cola launched a new soda-Icy Spark.

According to reports, the super irritation of the soda "Icy Spark" launched by Coca-Cola Company comes from the gas content. Taking advantage of the fact that the lower the temperature of water, the more easily the gas dissolves in water, Coca-Cola develops "cooling spark technology". The Coca-Cola brand presses the highest amount of gas in history by improving the cooling process in the manufacturing process.

At the same time, Icy Spark uses a new formula to allow carbonic acid to last longer after opening to provide a more lasting taste.

According to public data, Coca-Cola was founded in 1886 and is loved by the public as a "happy fat house water". It is produced by the Coca-Cola Company in the United States. Coca-Cola is famous for producing and selling non-alcoholic beverages, and it is also the first Coke brand in the world. Headquartered in Georgia-Atlanta, USA. In 1886, American pharmacist John Pemberton created a flavor syrup and took it to his neighborhood pharmacy, mixing it with soda to create a soft drink with a unique taste that could be sold in the freezer. Partner and accountant Frank Robinson named the drink "Coca-Cola" and designed a unique font with a trademark that is still in use today.

In 1889, American industrialist Asa Candler bought all Coca-Cola recipes and brands, and formally registered Coca-Cola Company in Atlanta in 1892. then it began to provide freezers in stores and gas stations to sell bottled Coca-Cola and vending machines.

In 2006, Coca-Cola launched Coca-Cola Blank K in France, Canada, the United States and other regions. In 2017, Coca-Cola officially partnered with McDonald's USA to launch ready-to-drink McCaf é Frappe bottled coffee. After Coca-Cola announced its purchase of Costa, the world's second-largest coffee chain, for $5.1 billion in 2018, Coca-Cola began to expand its Costa coffee business and formally completed its acquisition of Costa in early 2019.

In 2016, Coca-Cola put forward an ambitious goal: Coca-Cola wants to become a "full-category beverage company". So far, Coca-Cola has 500 wholly or partially owned brands in the world, including Coca-Cola, Fanta, Sprite, Diet Coke and so on. Carbonated drinks are the core business of Coca-Cola.

In recent years, Coca-Cola's products tend to be diversified. Coca-Cola, in addition to launching a number of new products in the direction of "reducing sugar, fat and calories", is also seeking to launch more Coke products and attaches great importance to elements such as coffee and sparkling water. For example, Coca-Cola combines life-saving water (coffee) with happy water (Coke) and launches coffee + cola drinks. At present, the company covers almost all soft drinks, such as bottled water, energy drinks, fruit juices, instant tea, coffee and so on.

* Image source: Internet

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