Luckily, the prices of products are different in different stores. Luckin Coffee 2023 the latest price list is the best to drink the top ten recommendations
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In recent years, Lucky's R & D team is as fast as flying rockets, whether it is the theme or the product, the update speed is super fast. If you don't know what products to order when you go to Ruixing, the editor recommends you to choose the latest new products! It must be sweet. Don't worry that the coffee will be bitter. Those who like to drink sweetness can also try Luckin Coffee's small black cup series, which is super awesome!
Luckin Coffee's latest price list in 2023 is as follows:
Classic coffee products (made with blended coffee beans)
Latte coffee 15 yuan caramel latte 17 yuan Okinawa black sugar latte 17 yuan vanilla latte 17 yuan
Australian white (Australian white) coffee 17 yuan standard American coffee 13 yuan plus strong American coffee 16 yuan
Small black cup series (SOE single production area boutique coffee beans production)
Yega Dirty 19, Yega, Australia, Ruibai, 21, Yega, American, 17, Yakarta, 19
Raw cheese latte series
Raw cheese latte 18 yuan Acacia red bean latte 21 yuan
Raw coconut family (Ruixing's first popular style products)
Raw coconut latte 18 yuan coconut cloud latte 19 yuan raw coconut velvet latte 19 yuan raw coconut mocha 21 yuan raw coconut matcha 19 yuan meteorite raw coconut latte 20 yuan
Velvet latte series
Velvet latte 18 yuan raw coconut velvet latte 19 yuan Okinawa black sugar velvet latte 19 yuan vanilla velvet latte 19 yuan
Thick milk latte series (made of mellow milk)
Thick milk latte 16 yuan sea salt cheese thick milk latte 19 yuan meteorite thick milk latte 19 yuan
Renabing (smoothie series)
Matcha mango manna ice 22 yuan cappuccino Reina ice 19 yuan matcha Rena ice 19 yuan chocolate Renna ice 19 yuan
Some media said earlier that the price of Luckin Coffee's product had quietly increased by one yuan, and the price raised by Rui Ling's drink was higher than that of takeout.
According to the official Intelligence tax Research Center, on April 24 this year, the IQ tax Research Center issued an order and found that it was more expensive than takeout to place an order in the same store at the same time.
The reason why it is expensive is that takeout has to be paid to the takeout boy, so the price is cheaper.
In its official account, the Intelligence tax Research Center also listed two stores in the Guangyao Oriental Center Store and the Century Economic and Trade Building in Haidian District of Beijing at different prices for the same Matcha Na Ruibing product.
The price of matcha Na Ruibing in Ruixing store of Guangyao Oriental Center is 18 yuan, while that of Ruixing store in Century Economic and Trade Building is 20 yuan.
In addition, when querying through the Dianping platform, the vanilla lattes in the two stores are also different in price.
On May 18, yesterday, the officer placed an order again, only to find that Luckin Coffee had increased another 1 yuan!
Subsequently, I asked Ruixing customer service for confirmation on this issue.
Ruixing customer service explained that the price is a little cheaper because you have to pay a takeout fee to order takeout.
As for why the prices of the two lucky stores, which are only 500m away, are not the same, a clerk of Luckin Coffee, a shop near the Space Bridge, said: "Lucky stores are divided into first-class and second-class stores, because our store is a second-class store. The next few stores are first-class stores. So it will be one or two yuan more expensive than the store next door. "
With regard to the increase in the price of Lucky drinks, the clerk said: "because some people will not accept the current price of our second-tier store, so as a pilot store, we will first increase the price and see the reaction of customers." If it is acceptable, it will go up slowly in the later stage. Ruixing in the neighborhood will follow suit and eventually be the same as us. You can't keep selling coffee for more than ten yuan. You can't keep losing money. "
In fact, this topic has also been discussed by netizens on Douban before:
The information points given on the web page are also consistent with the above statement, and it is also because the Lucky store is divided into primary and secondary stores.
However, so far, Luckin Coffee officials have not responded to the news.
In the early days of Luckin Coffee's establishment, because it was crazy to burn money, netizens called it "the business that likes to send coupons". Luckin Coffee, who exposed the fraud scandal, surprised everyone. He originally thought that Luckin Coffee was going to say goodbye to this title. Rui Xing told everyone for the first time that users can still receive coupons sent by Ruixing: 18% discount, 2.8% discount, 3.8% discount, etc. When Luckin Coffee, who was in a lot of trouble, announced to optimize the stores and adjust the discount on coupons, he only reduced the discount, for example, from the original 80% discount to 4.8% discount. During this period, Luckin Coffee also told everyone that after delisting and delisting, new users can still enjoy discounts and continue to buy wool.
It is worth noting that after Luckin Coffee's financial scandal, Luckin Coffee did not fall down as a result, but achieved "not bad" results, and Ruixing is getting back to the right track of development.
* some information and picture source: official account of Intelligence tax Research Center
* Image source: Internet
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