Italian luxury brand Fendi FENDI opens coffee shop Fendi caf é

Do you remember the Italian luxury brand Fendi Fendi opened a time-limited coffee shop last August?

Recently, this brand has come to seize the coffee market again.

This time it's still a limited-time pop-up coffee shop.

It is understood that at present, this pop-up coffee shop has been open to the public for about a month, starting from May 11 to June 7 next month.

According to the Italian Fanpage website and the official account, the coffee shop is located in Milan, Italy, where Fendi caf é is located on the 7th floor of Milan's Rinascente Renaissance Department Store.

In terms of storefront design, it is reported that Fendi caf é uses yellow as the decoration on the storefront, and the product also adds the "FF" logo representing the Fendi brand, which is presented in wavy patterns, a setting designed by New York artist Sarah Coleman.

In terms of products, unlike previous time-limited cafes, this FENDI coffee shop serves sandwiches, biscuits and hamburgers as well as sandwiches.

At the same time, there are wine products-special cocktails to choose from.

In terms of product styling, Fendi Fendi Cafe uses its own brand's most distinctive double FFLOGO logo as one of the product design features, such as the cutlery and other items in the store have also added double "FF" LOGO iconic elements.

It is understood that this store is also loved by consumers as soon as it is launched, and it has become a popular destination for outlets to clock in.

Public information shows

FENDI (Fendi) is a famous Italian luxury brand, which became famous in It Bag "FENDI baguette" (Fendi baguette). The design king "Lafayette" Karl Lagerfeld joined FENDI,FENDI in 1965, which changed. Fendi brand was officially founded in Rome in 1925, specializing in the production of high-quality fur products.

In fact, coincidentally, there are no longer a few high-end brands in the coffee industry that cross the border from different areas.

For example, France's very famous LV brand also had the same cross-border coffee industry before, and its coffee drink latte was also listed on the Weibo list because of its high price. Netizens also pointed out that a cup of latte in LV Cafe costs 100 yuan, which is about twice as expensive as the local Starbucks.

In addition, luxury brand Burberry Burberry opened its first coffee shop in London as early as 2015. If you know anything about the brand, you should know that its name is named after Burberry founder Thomas Burberry. In 2020, Burberry opened the world's second and Asia's first Thomas's Caf é in Vientiane City, Shenzhen Bay.

Of course, in addition to this brand, there are many different brands across the coffee field, such as American luxury jewelry brand Tiffany & Co. As well as the world-famous luxury brand Armani and so on have entered the coffee industry, however, the cross-border coffee field is not necessarily focused on selling coffee, for these brands, the cross-border coffee field is more of an experience of a social scene and an extension of a new scene.

one.

The social scene experience of coffee

As we all know, the global coffee chain Starbucks, as an industry giant, attaches great importance to the "third space". For Starbucks, the "third space" represents a social space second only to "home" and "office". For the current cross-border brands, the same is the social space.

two.

Extend a whole new scene through the coffee scene

Coffee as one of the industries with strong social scenes, brands see that the relationship between coffee and space is naturally a choice to try to extend more scenes with "cross-border".

Coffee is an excellent social scene, brands extend a new consumption scene through the item of "coffee", and then strengthen their brand characteristics through the new scene.

Last.

Baidu encyclopedia explains that the meaning of "cross-border" refers to the operation of something from one attribute to another. The subject remains the same, and the attributes of things change. Entering the era of Internet economy, cross-border is more obvious and extensive. Especially in cross-border marketing, various independent industry subjects continue to integrate and infiltrate, but also create a lot of new, strong economic elements.

At first, the cross-border is only a complementary form, but now the cross-border represents multiple meanings, such as the common cross-border marketing means, in which the brand integrates fresh elements into the original brand through a large amount of cross-border originally unrelated domain forms. in order to achieve the effect from tradition to innovation.

As we said before, everything can be cross-border, cross-border has become a popular marketing method, in today's market, cross-border is more like redefining a new consumption scene, this fashion brand Fendi FENDI cross-border coffee field may also be intended to extend one more consumption scene.

* Image source: Internet