Luckin Coffee's latest store price list in 2023 Lucky responds to different store prices.

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Luckin Coffee's latest price list in 2023 is as follows:

Classic coffee products (made with blended coffee beans)

Latte coffee 15 yuan caramel latte 17 yuan Okinawa black sugar latte 17 yuan vanilla latte 17 yuan

Australian white (Australian white) coffee 17 yuan standard American coffee 13 yuan plus strong American coffee 16 yuan

Small black cup series (SOE single production area boutique coffee beans production)

Yega Dirty 19, Yega, Australia, Ruibai, 21, Yega, American, 17, Yakarta, 19

Raw cheese latte series

Raw cheese latte 18 yuan Acacia red bean latte 21 yuan

Raw coconut family (Ruixing's first popular style products)

Raw coconut latte 18 yuan coconut cloud latte 19 yuan raw coconut velvet latte 19 yuan raw coconut mocha 21 yuan raw coconut matcha 19 yuan meteorite raw coconut latte 20 yuan

Velvet latte series

Velvet latte 18 yuan raw coconut velvet latte 19 yuan Okinawa black sugar velvet latte 19 yuan vanilla velvet latte 19 yuan

Thick milk latte series (made of mellow milk)

Thick milk latte 16 yuan sea salt cheese thick milk latte 19 yuan meteorite thick milk latte 19 yuan

Renabing (smoothie series)

Matcha mango manna ice 22 yuan cappuccino Reina ice 19 yuan matcha Rena ice 19 yuan chocolate Renna ice 19 yuan

I wrote a previous article, "Lucky has different product prices in different stores." The article quotes an introduction from the official Intelligence tax Research Center: when placing an order, the Intelligence tax Research Center found that placing an order in the same store at the same time was even more expensive than takeout!

Yesterday, there were two topics about the price of Lucky # some stores raised their prices higher than the delivery prices # and # Ruixing responded to different store prices # entered the Weibo hot search list.

According to the Weibo list, recently, some consumers reported that the same drink they bought at Luckin Coffee was not only more expensive than a year ago, but also "self-offered" in the store was 1 to 3 yuan more expensive than "takeout".

According to the list information, the reporter surveyed some Luckin Coffee stores in Beijing on May 20 and found that the phenomenon of "upside down" prices does exist. As mentioned in the previous article, the price problem of Luckin Coffee stores is caused by different store pricing strategies.

On May 21, regarding the differences in prices in different stores of Ruixing, a shell financial reporter from the Beijing News called Ruixing staff. The staff member said: "due to different logistics and operating costs, there are differences in pricing in different stores."

In addition, as for why the prices of Ruixing drinks less than 500m away are also different, Ruixing customer service said: Luckin Coffee's stores can apply to the regional supervisor for price adjustment according to their own situation, and the original price of the drink can apply for an increase of up to 3 yuan.

For a long time, Luckin Coffee has attracted many consumers with the advantage of low prices and sending multiple coupons, but since April last year, there has been a huge amount of financial fraud behind Luckin Coffee's low prices, which has become a hot topic of daily discussion.

In fact, Luckin Coffee, who was just founded, also said that he would treat Chinese people to coffee, and how to do it. For example, Luckin Coffee often handed out discount coupons of 18% discount and full charge one for one free. At the same time, in order to promote his APP, Luckin Coffee also proposed inviting friends to drink coffee for free. In addition, according to the data released by Luckin Coffee, Luckin Coffee sold more than 18 million cups in July 2018. Sales of 59.17 million yuan, coupled with a relatively strong discount, the average price of a cup is only about 3.30 yuan, equivalent to buying a cup of coffee only needs to spend a bottle of mineral water.

Now, Luckin Coffee is quietly raising prices, so can Ruixing, who likes to send coupons, still be loved by consumers after the price increases?

* Image source: Internet