MANNER's latest financing news jumps in bytes to become a new round of financing investors for MANNER.

Create a myth again! MANNER, a local boutique coffee brand, has received new financing.

According to 36 Krypton exclusive and interface news reports, coffee brand MANNER completed a new round of strategic financing, byte jump to become a new investor.

This is the fifth financing received by MANNER, a new local coffee brand in Shanghai, and the fourth financing completed by MANNER in six months.

(for details of the first four rounds of financing for MANNER, see the official account article: for the third time in five months, MANNER has received a new round of hundreds of millions of dollars.)

Following the investment of Meituan Dragonball Capital last month, MANNER completed a new round of financing only half a month apart.

According to previous news, in the last round of financing, MANNER was "exclusive" by Meituan Dragon Ball Capital, and behind the exclusive investment, a number of head institutions actually participated in this financing competition, including Sequoia, Hillhouse and other head institutions, as well as giants such as byte beating, Ali, Tencent and other Internet giants, but in the end, only Meituan Dragon Ball Capital got the investment share.

A person close to MANNER at the time said: the founding team wanted to find investors who really knew coffee and the track, and another source said: byte Jump will be the main investor in MANNER's next round of financing.

The coffee brand MANNER completed a new round of financing, byte beating as desired to become a new round of financing investors, currently from the sky to check the app official website information, the round of financing transactions have not been disclosed.

So far, the coffee brand MANNER and byte jump have not made any response.

Public information shows

Founded in March 2012, Beijing Byte Jump Technology Co., Ltd. is a technology-driven mobile Internet company and one of the first technology companies to apply artificial intelligence to mobile Internet scenarios, known as "ByteDance" in English.

After only 7 years of byte jumping, Jinri Toutiao (its core product Jinri Toutiao is one of the largest information platforms in China) has grown to a company with more than 10 products such as "Douyin", "Watermelon Video", "Volcano Mini Video", "FaceU", "Douyin", "lightweight camera" and "TopBuzz". The company's business covers 150 countries and regions, 75 languages and more than 60, 000 employees.

It is worth mentioning that, in fact, this is not the first time that byte jump has come into contact with the coffee field.

On September 28th last year, Beijing Byte beat Technology Co., Ltd. applied to join the coffee field and applied to register a number of "ByteCoffee" trademarks.

In addition, on May 26th, 2021, the main body of MANNER coffee, Shanghai Yinhe Industrial Co., Ltd. has undergone industrial and commercial changes, and today's capital has withdrawn from MANNER.

Today's Capital is the first financing investor since the establishment of MANNER. On October 19, 2018, MANNER completed a round of financing of 80 million yuan invested by Today's Capital. By the end of 2020, Capital had a stake of 44.75% in MANNER and was a major shareholder of MANNER.

According to Tianyan check information, Shanghai Yinhe's current shareholding is as follows: Han Yulong and Lu Jianxia, the founders of MANNER Coffee, have a combined shareholding of 37.58%, returning to the status of major shareholders.

In March this year, Today Capital also sent executives to deeply participate in the day-to-day management of the MANNER coffee brand, but now as to why Today Capital suddenly withdrew from MANNER, some sources pointed out that it may be because Today Capital has no confidence in the development model of MANNER, or it may be because the business philosophy of Xu Xin, founder of Today Capital, is not consistent with that of MANNER founder.

In the current capital frenzied financing, MANNER is in a period of rapid expansion, according to the current trend of development, what will happen to MANNER Coffee, which is known as the king of Shanghai coffee sex-price ratio?

* Image source: Internet

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