Seesaw coffee, the first store of seesaw coffee in Chongqing, won another city after Chengdu.

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At present, China's coffee market is in the stage of rapid development, coffee is no longer the exclusive product of first-tier cities such as Beijing, Guangzhou, Shenzhen and Hangzhou. According to the 2021 White Paper on China's Freshly Ground Coffee Industry, consumers from China's first-tier and second-tier cities have already had the habit of drinking coffee, and the penetration rate of coffee in first-tier and second-tier cities is even higher than that of brewed tea. "2021 Youth Coffee Consumption Trend Insight" shows that nearly 60% of white-collar workers drink 3 cups of coffee a week, among which the per capita coffee consumption of Beijing, Guangzhou and Shenzhen has been comparable to that of Japan and the United States.

It is also such an urgent market demand that has bred a number of local coffee brands. Among them, Seesaw, known as China's first boutique coffee brand, is one of them. Seesaw Coffee was founded in Shanghai as early as 2012. It is the earliest boutique coffee chain brand in China and is known as "China Boutique Coffee Huangpu Military Academy". Since its establishment, Seesaw has exported fine coffee culture and coffee talents to China's fine coffee industry. According to Seesaw's official website, as of October 2020, Seesaw Coffee has settled in five dynamic cities including Shanghai, Beijing, Shenzhen, Hangzhou and Suzhou, with 26 coffee spaces.

Seesaw is expanding its territory to China's southwest market on its ninth anniversary, according to People's Information. Following April, Seesaw chose Chengdu Mofang, located in High-tech Zone, and Chengdu Joy City, located in Wuhou District, to debut in Chengdu with the "strange move" of "Shuangshou Store."

Seesaw opened its first store in Chongqing on June 16 for a trial run in Chongqing's Vientiane City, according to Sina Weibo user CKG Chongqing. Search "Seesaw Chongqing" on Sina Weibo and you can see that there are already small partners who have tasted fresh food.

Seesaw officially welcomes Chongqing's first store, which will officially open in Chongqing Vientiane City on June 18, that is, tomorrow.

According to Netease News, Seesaw Chongqing's first store planned an ingenious opening marketing with Chongqing's characteristics according to the convention, using creativity and sincerity as the "stepping stone" of Chongqing's first store.

Seesaw Chongqing First Store defines the concept of "mountain city flower house" from the local characteristics of "mountain","green" and "vitality of life", concentrating the ubiquitous green plants and vitality of life in the mountain city into the store, from the flower house, bar to wall, integrating the unique feeling of Seesaw brand into the urban vitality of Chongqing.

Following the launch of coffee creative special blend Xizi Longjing American style in Hangzhou, Chengdu launched Shu Camellia Frozen Dirty and Sichuan Pepper Hundred Fruit Cold Extract, Seesaw also prepared a coffee creative special blend belonging to Chongqing for the opening of Chongqing's first store, Fog City Camellia Dirty.

Seesaw's team says they combine the tangy scent of camellia with the aroma of coffee. Especially added cheese cream and fresh milk, Ethiopia concentrated to form a distinct layer, rich taste, mellow salty fragrance rippling tip of the tongue. Take a big gulp, the texture is smooth like taking a Yangtze River cable car.

At the same time, Chongqing limited trend surrounding also with the opening of the new store together with the launch of the listing. Seesaw's bags and coffee cups inspired by the Yangtze River Cableway will be on sale in limited quantities during the opening of the first store in Chongqing.

Friends in Chongqing, are you ready?

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