Would you like chopsticks for coffee? Starbucks takeout chopsticks? Shanghai Starbucks takeout launches customized tableware
Starbucks, a master of environmental protection, caught everyone's eyes again-Starbucks takeout launched customized cutlery.
On June 21st, Weibo made it to the list.
According to the list # Shanghai Starbucks takeout can get customized tableware # news shows that Shanghai residents can get a set of Chinese customized tableware for free when they order Starbucks takeout in the morning.
Then another topic appeared on the Weibo list.
At present, the reason for # coffee and chopsticks has been found. # the topic has triggered 6.776 million readings and 11000 discussions.
It all started with a chat conversation on Weibo:
Netizens said: "do you still need chopsticks for coffee?" In this way, he inadvertently drank himself into a meme because of this topic. "Contemporary netizens are so funny, how can they think of everything? So good at playing, , this wave of operation is really very 6.
After reading it, netizens even said, "then I want some, too."
So what does this set of Chinese custom cutlery look like?
According to the official Weibo of Starbucks, the long limited edition tableware set at Starbucks Bear is made of stainless steel, which can be given away free of charge as long as you pay 35 yuan in a single gift at ele.me.
Starbucks also carefully delineated the focus of the event aimed at "national activities", and at the beginning, it confidently typed out the words "Hot search is coming", which is worthy of Starbucks, the boss of the coffee industry.
To this, netizens said that customized tableware is very practical and would like to use it at any time, while some netizens said:
"it's so cute, it's not only environmentally friendly but also good-looking. It's a good way for everyone to use it."
"I can really do that! I'll order a takeout later. I must have the custom cutlery this time.
"this tableware is so lovely, it can reduce the use of disposable tableware, it is not only environmentally friendly but also can be publicized, this design is so meaningful"!
"this is great news for an environmentalist. Once the pilot project is successful, it will be popularized throughout the country.
"isn't that great? this approach is very ecological. Everyone has the responsibility to protect the environment and support it."
The Starbucks takeout launched customized tableware activity out of environmental awareness, but also netizens said: this tableware not only reduces the use of disposable tableware, but also convenient for consumers to carry and store, coupled with bring their own tableware has become a new trend, this activity happens to provide convenience for "bring your own style".
In recent years, Starbucks has been committed to the cause of "environmental protection".
On Earth Day on April 22nd, Starbucks will take the lead in offering "dregs tubes" in more than 850 stores in Shanghai, and plans to gradually cover stores across the country this year. The new "dregs tubes" are biodegradable straws made of PLA and "coffee grounds" that degrade more than 90% in four months, while all coffee grounds that make "dregs tubes" come from Starbucks' own coffee after extraction and reuse. At the same time, Starbucks also launched the "store cold drink cup".
On the 6th of this month, Starbucks announced that it expects to stop using disposable paper cups by 2025, including all Starbucks stores in Europe, the Middle East and Africa (EMEA). Two months ago, Starbucks planned to phase out disposable cups in all Starbucks stores in South Korea. In addition, to further reduce overuse of plastic products, Starbucks conducted a two-month trial of reusable cups at five stores in Seattle.
However, compared with this event, customized cutlery is more popular with consumers than the elimination of disposable paper cups. 32000 people participated in the previous discussion on the topic of "Starbucks reuse cups." 20, 000 of them disagreed with Starbucks' action to reuse cups because it was unhygienic. In this custom cutlery, most netizens expressed their support and suggested that Starbucks should be popularized throughout the country.
Finally, under the promotion of the topic # the reason for drinking coffee and sending chopsticks, coupled with the fact that Starbucks is good at playing, now Zi Xing's father has properly harvested a large wave of traffic online. Starbucks is really awesome!
* Image source: Internet
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