Starbucks new peripheral products Starbucks classic new atmosphere group cat's paw computer bag how to book and pick up

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Following the Cat claw Cup, Starbucks Cat paw is back in the world!

But this time, Starbucks chose the bag!

At 11:22 on July 5, Starbucks China's official Weibo released the latest news that it will "open the second wave of Starbucks atmosphere Group computer bag # tomorrow". The accompanying pictures in this message clearly show that Starbucks is back around the "cat's paw" element.

However, the audience of "Starbucks atmosphere Group computer bag" is only Starbucks members. In addition, other conditions have been set. To get this issue of computer bags, friends need to spend a total of 150 yuan in seven days from July 6 to July 12 in order to get an appointment.

Judging from netizens' comments and messages, some partners have expressed expectation, and some partner can't wait to urge Starbucks to come out of the "cat's paw phone case." It seems that the lovely cat element is not out of date.

Do you remember when Starbucks launched a cute cat paw cup in 2019?

At that time, as soon as the cat claw cup came out, many friends tried to collect one of their own "cat claws". Because it was so hot that it was difficult to get a cup, some consumers even queued up in Starbucks stores to wait for the door to open for the night, while others fought fiercely over a cup in Starbucks stores.

What's more, it triggered a "scalper economy". Some unscrupulous merchants put cat claw cups on some online shopping platforms, claiming that the products were authentic in internal channels, and the prices were sold in the thousands.

Starbucks is also concerned about this, and finally had to announce on February 27, 2019, limited sales, and limited to online shopping malls.

After the cat claw cup incident, the Economic Observer once analyzed that the cat claw cup incident was a marketing strategy behind Starbucks.

Before the cat claw cup went on sale, some popular Internet platforms warmed up the cat paw cup with some Internet celebrities, triggering a "herding effect". Then scalpers saw the business opportunity to participate in the price increase competition, and finally officially announced the replenishment.

In order to meet the needs of many consumers around the cat element, Starbucks launched four cups with cat paw elements on April 7, 2020.

On April 13, 2020, Starbucks launched the Cat claw Cup again, but this time it did not win the favor of consumers.

According to tradition, the annual "Cat's claw Cup" launched by Starbucks will become popular quickly, in order to avoid a big fight in stores at the end of February 2019. Starbucks put the two cups online for everyone to sign up for booking, and the system randomly selected places.

Unexpectedly, some netizens complained that the version of "Cat claw Cup" launched by Starbucks this year is based on the old model. In design, the design of this series is the same as in previous years, but the color matching has changed to purple "Purple Sakura Cat claw Cup". It can also be seen here that the design with too much repetition can easily erode the freshness of users in the long run.

It has been more than two years since the Starbucks Cat claw Cup incident, we can see that Starbucks has learned from the business opportunities in the Cat claw Cup. The cat claw cup and cat tail cup in 2020 no longer implement the "first-come-first-served" model as in 2019, but prepare the goods so that consumers can make an appointment on the online platform and sell them at random.

Now, the second wave of "atmosphere Group computer package" is about to open, and the "Cat's paw computer bag" will follow. But thanks to Starbucks' change of mechanism, you have to be a member and spend enough money within a week to get a chance to line up. You don't need a driver's license to get a license plate on a lottery. Maybe this is the charm of cat's paw.

I don't know what my buddies in front of the screen think about the periphery of the Starbucks cat claw element. Do you also want to get one?

* Image source: Internet

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