The convenience bee brand Sleepless Sea Sober Hi, which sells fine coffee, opened 100 tea shops in half a year.

We reported on a lot of "special" cafes last month.

For example, some open cafes in the police station, some in the vegetable market, some in the barber shop, and some in the hospital. However, this is nothing. The major brands' ambitions for the "coffee market" are much more than that. there are also coffee shops in convenience stores, and 100 have been realized in only half a year.

If you are interested, you can check the following article (click the title blue word to jump to the full text).

"A police station in Hangzhou has also sold coffee! "

"God operates! Many police stations in Hangzhou have set up coffee shops. "

"the cafe in the vegetable market is full of market flavor."

"approachable! The dilapidated cafe in Hangzhou became popular. "

"interesting! This coffee shop can take a cup of coffee a day.

Not long ago, a convenience store chain named "convenience Bee" released news that the number of "Sleepless Sea Sober Hi" beverage stations has exceeded 100.

According to statistics, at present, "sleepless Sea Sober Hi" drinks can be seen in Beijing, Tianjin, Shanghai, Nanjing and Hangzhou and other cities.

It is understood that in March this year, convenience Bee opened two beverage stores in the Beijing area with the mode of "store in store".

In May, convenience Bee officially entered the boutique coffee track and the new tea race track.

By May 24th, convenience Bee's "Sleepless Sea Sober Hi" had 38 tea stations in Beijing, Tianjin, Shanghai and Nanjing.

In this way, in the convenience store of 6-7 square meters of space area, "Sleepless Sea Sober Hi" sold boutique coffee, and now "Sleepless Sea Sober Hi" has rapidly swept in, in the deep layout of five major cities in North and East China, the total number of beverage stores is 102at present.

However, it is reasonable to have such achievements in the number of tea shops.

Long before entering the boutique coffee market, "Sleepless Sea Sober Hi" made it clear that it would expand the business of tea shops to the whole country.

It is worth noting that the extension of the "Sleepless Sea Sober Hi" store scene, for convenience bees, the addition of such tea scenes is not simply to increase revenue.

According to sources, the emergence of the brand is more to incubate a new beverage brand. Data show that Sleepless Sea Sober Hi can sell up to more than 300 cups a day if it sells well. An insider also revealed that if the model is tested successfully, it will become an independent beverage shop.

Anyone who knows anything about convenience bee should know that convenience bee had a layout for coffee and tea before joining the brand "Sleepless Sea Sober Hi".

Long before entering the tea shop, the convenience bee began to enter the coffee track and set up a beverage research and development team to provide good and inexpensive coffee to consumers in Beijing, Shanghai and Guangzhou through self-service freshly ground coffee machines, and its audience is the majority of coffee lovers.

Now after the opening of the tea station, "Sleepless Sea Sober Hi" store offers a variety of coffee and tea products, including a variety of boutique coffee, hand-brewed coffee and ready-made tea, the price is also more close to the people, most of the drinks are priced before 10-20 yuan.

Today, both the coffee market and the new tea market are extremely lively. The convenience bee has chosen the coffee market and the tea market, largely because the convenience bee has taken a fancy to the future development potential of these two major markets.

As we all know, in recent years, with the popularity of coffee culture and the increase of their own roasting cafes, independent cafes and other cafes, the future development trend of the coffee market is optimistic by many people. Previous data show that the size of the coffee market is expected to exceed 330 billion yuan by 2024.

And the new tea drink has been so hot in recent years that even the hot pot giant Haidilao has opened a milk tea shop. According to the data, the market size of the new tea drink is expected to reach 110.2 billion yuan by 2021.

For the next plan, convenience Bee has revealed that "Sleepless Sea Sober Hi" will be expanded as a standard store to stores across the country, the current number of convenience bee stores is 2000.

Finally, no matter whether the convenience bee has its eye on the coffee industry or the tea industry, if you want to be recognized by the market and consumers, you need to focus more on making good products, and for consumers, all you need is a good drink.

For more information about convenience bees, you can see this article:

Another convenience store chain has sold boutique coffee.

* Image source: Internet

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