Why is coffee popular in Shanghai? Foreign girls queue up for herbal coffee

There is another interesting topic on the list on Weibo today: people wait in long queues for a special trip-"bear hardships".

What exactly is "bitter" so popular?

Is there anyone who is willing to "bear hardships" all the time?

Only after an in-depth understanding of the topic did I know that people were asked to wait in a long line only to "endure hardship" to talk about a kind of "traditional Chinese medicine coffee", and its popularity was not bad, business was extremely booming, and it was said that foodie at home and abroad were waiting in line.

At present, this topic has generated 17.567 million readings and 6366 discussions.

According to the list, on July 20, "traditional Chinese medicine coffee" launched by a traditional Chinese medicine coffee shop became the most eye-catching drink at a large-scale event in Shanghai, and because traditional Chinese medicine coffee was popular, many tourists lined up to "eat" the different "bitterness" of this traditional Chinese medicine coffee.

The name of this store is "bitter drink of good Medicine". If you don't pay attention to its name, you will really mistakenly think that this is a Chinese medicine store, but it sells coffee. However, the coffee sold in the shop is completely different from the traditional coffee on the market.

In addition, it is worth noting that its popularity is not bad, because "good medicine bitter drink" is actually a tb creation festival held by "Tong Ren Tang Zhi Da Health" in Shanghai.

This store sells "traditional Chinese medicine coffee", while the health-preserving "traditional Chinese medicine coffee" that combines oriental Chinese medicine culture with western-style coffee has been launched by a number of stores before, such as "Therapist Coffee Coffee Healing in Hangzhou" and "Jizhou Cafe in Quzhou traditional Chinese Medicine Hospital in Zhejiang Province".

But in comparison, the "traditional Chinese medicine coffee" launched by "good medicine bitter drink" is more novel, and the novelty lies in the fact that the store takes advantage of the "bitter traditional Chinese medicine coffee" feature to attract young people to buy it.

Among them, the store has specially launched the corresponding "traditional Chinese medicine coffee" for young people who are "especially able to bear hardships". This type of traditional Chinese medicine coffee is a new type of coffee drink with bitter herbs added to the coffee, including:

"especially able to bear hardships--" balsam pear American style "

"Maternal and fetal solo is bitter--" motherwort rose latte "

"Young, early bald and bitter--" Bamboo charcoal black sesame latte "

"there is love and bitterness-- the American style of andrographis paniculata"

"overtime work is hard--" Longan Bubble American style "

There is a feeling of "unspeakable misery" from the name.

So what strange taste does the combination of herbs and coffee produce?

According to consumer groups, the "Longan Bubble American style", one of the traditional Chinese medicine coffee in the store, is very popular and is very popular among young people.

Some consumers said: they drank two different drinks at once and even wanted to try each one; others said after drinking it: it's not that bitter; of course, many netizens said they wanted to try the taste of traditional Chinese medicine coffee.

The most interesting thing is that not only Chinese people are interested in traditional Chinese medicine coffee, but also foreign girls have lined up to drink herbal coffee.

According to reports, this foreign girl is from Russia and has lived in China for seven years. She likes that China also has a deep understanding of Chinese culture, such as a slight knowledge of the traditional Chinese medicine culture of "looking, hearing and asking."

For traditional Chinese medicine coffee, the Russian consumer bought a "motherwort rose latte traditional Chinese medicine coffee". She said: traditional Chinese medicine coffee is different from ordinary coffee, with a little herbal flavor, but it tastes good.

In addition, even if you don't mind selling traditional Chinese medicine coffee, there are professional doctors of traditional Chinese medicine sitting at the scene.

Consumers will get a number plate after buying any limited traditional Chinese medicine coffee.

This number plate is an introduction to some of the labels of Ben Gangmu, such as getting up dyslexia, staying up late addiction, overeating, baldness, first-line acne workers, addiction to work, late-night insomnia and workplace curls.

Consumers who receive the number plate can go to the consultation area and ask the professional old traditional Chinese medicine doctors in the consultation area to take the pulse for the consumers to answer their questions.

I have to say, nowadays people are really in good health, even coffee should be put in "traditional Chinese medicine"!

In fact, as early as 2020, Tongrentang, a century-old brand, began to involve "health-preserving traditional Chinese medicine coffee". By combining traditional Chinese medicine with coffee, Tongrentang created a series of health-preserving coffee, such as "motherwort rose latte", "Luohanguo American style", "Chinese wolfberry latte", "heat-clearing licorice latte" and "Hawthorn tangerine peel American style". At that time, these drinks immediately became online celebrity drinks. Thousands of cups are sold every day in sales.

In July last year, a coffee shop called Therapist Coffee Healing in Hangzhou opened to the public. The coffee shop in a private hospital is a cafe with the theme of "medicine shop". The impressive store is that it feels like a prescription prescribed by a hospital when it is clearly a coffee shop, and both the overall design and the outer packaging of the coffee are modelled on the painting style of the hospital. The whole ordering process is just like the feeling of traditional Chinese medicine in dispensing medicine.

Similarly, in December last year, the Tonghan Chuntang City God Temple store, located in Shanghai Yuyuan Mall, opened on a trial basis, and launched the first Tonghan Chuntang Guochao health tea shop before the Spring Festival. During this period, the coffee launched by the store is also "health coffee". Including health-preserving American-style black coffee and ginseng honey latte, you can choose your own ingredients, such as adding ginseng, Chinese wolfberry and so on.

In addition, in April this year, a hospital in Zhejiang also began to boldly make health coffee across the border. This Hangzhou Jizhou Cafe is the first hospital in Quzhou to create its own brand of coffee, which mainly produces unique coffee drinks and desserts, such as coffee products with Chinese herbal medicine, such as Chinese wolfberry latte, Luohanguo American style, tangerine peel, etc.

Of course, due to the length of the article, here is only a list of cases, the market "combination of traditional Chinese medicine and coffee" to create an eye-catching "traditional Chinese medicine coffee" far more than these cases.

Finally, I would like to say that today, the behavior of mixing coffee with traditional Chinese medicine has obviously become a fashion, but as we have said before, the frequent occurrence of "traditional Chinese medicine coffee" makes people confused whether they are drinking Chinese herbal medicine or coffee, and even gives people the illusion that "drinking Chinese herbal coffee has become fashionable".

* Image source: Weibo video screenshot network

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