What is the difference between American boutique coffee brand Verve Coffee Roastes and blue bottle coffee

When it comes to popular cafes, there is always Blue Bottle Coffee blue bottle coffee, which is known as the "Apple of coffee industry".

When it comes to blue bottle coffee, you can't help but mention Verve Coffee Roasters (hereinafter referred to as "Verve") who "fall in love and kill each other" with blue bottle coffee.

Verve, like the most famous blue bottle coffee, originated in California.

Verve is co-founded by college classmate ColbyBarr & RyanO's Donovan, and Farmlevel To Streetlevel is their belief. According to reports, the two founders are surfer enthusiasts, so they want to bring this leisurely style to the cafe.

Compared to Blue bottle Coffee, although the two major coffee brands originated in California, Verve was founded several years later than Blue bottle Coffee. Verve was founded in 2007 (Blue bottle Coffee was founded in 2002).

In 2007, the founders Ryan and Colby opened the first Verve Caf é on 41st Avenue in Santa Cruz, California. Until September 4, 2018, Verve had only 11 stores in the world, including 4 in Santa Cruz in the United States, 1 in San Francisco, 3 in Los Angeles and 3 in Tokyo, Japan.

But in spite of this, Verve, as a world-famous boutique coffee brand, has made a lot of achievements from the United States to Tokyo.

Such as:

Verve was named "The Most Important Drink of Your Day" by "GQ" and then won the high-profile "Best Baker in America's Best Food Award" (the "Academy Award of the Coffee Industry"). Since then, Verve has quickly become popular in the coffee industry.

Verve went overseas in 2016, just like Blue Bottle, choosing Tokyo, Japan as its first overseas store.

Verve opened its first branch at Tokyo's Shinjuku Station. The new store is located on the second floor of NEWoMan, a shopping mall at Shinjuku Station in Tokyo. Unfortunately, Blue Bottle is located on the first floor of the mall, which makes people laugh online: "Verve is riding on top of Blue Bottle."

In addition, Verve has the following two bright spots, which are reflected in the design of stores and coffee products.

In the store design, the design style of the store is influenced by the Scandinavian aesthetic style, that is, it advocates simple and clean lines, spacious, open console with a clear sense of transparency, but also adopts a "tailored to local conditions" approach.

For example, the American store design is mainly based on the Loft space, while some Japanese stores advocate black and white and slightly American industrial style in the design.

Verve Coffee Kamakura Bakery

The first Verve store in San Francisco

In terms of products, unlike Blue Bottle, Blue Bottle switched coffee beans to local production when it entered Japan, while early Verve insisted on direct delivery of coffee beans from roasting grounds in the United States to Tokyo every week, and headquarters sent people to Tokyo every two months. Some netizens can be called the most professional coffee shop in Northern California, but now Verve has roasted locally in Kamakura, Japan. In fact, it can also be known that Verve attaches great importance to every aspect from the seed to the cup, and strives to present the perfect cup of coffee.

Last,

In recent years, with the development of the coffee market, there are more and more cafes with unique memory points, especially in terms of design style, there are many new cafes, but for consumers, a coffee shop that is good enough or a cafe with a unique memory point is more likely to have a comfortable environment and a good cup of coffee.

* Image source: online Verve Coffee Roasters official website

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