Italian coffee brand Rabasa LAVAZZA Guangzhou first store launched a new creative drink tortoise Ling paste latte

I believe all of you have come into contact with coffee with a century-old brand, Tongrentang, Nestl é and so on.

Speaking of century-old brands, everyone already has a list in mind. When it comes to the century-old brand of coffee, everyone's first reaction may be Nestle, but Nestl é does have a history of more than 150 years, and its history of making coffee drinks dates back to the emergence of Nestle Coffee in 1938.

The Rabasa LAVAZZA brand is another 100-year-old brand founded in Turin, Italy, in 1895. It dominated the Italian coffee market after World War II.

Rabasa came to South China this time, with a time-limited Guangzhou special Guiling paste latte settled in Guangzhou, and opened today.

According to the data in Dianping APP, the first shop of Rabasa Coffee in Guangzhou is opened in the ICC ring trade world in Guangzhou.

From the pictures on the Internet, we can see that the decoration style of the Rabasa store is more classical, whether it is tables, chairs or pendants are full of classical romantic atmosphere. This is completely different from the industrial style and Nordic minimalist style adopted by the newly opened online celebrity coffee shops. Even if you just look at the picture, you can feel the word elegance.

In addition to being able to experience a lot of Italian elements in the store. In terms of drinks, in addition to espresso, you can also drink classic Italian wines, such as "Apero Orange Light", while in addition to desserts such as Afujiaduo, there are many salty Italian snacks. To be truly salty and sweet!

Of course, there are some Guangzhou elements, such as the mini version of the Lion head and the Guangzhou Tower, and you can even buy a limited version of the Guangzhou badge, on which the Guangzhou landmark "Xiaoman waist" appears in the coffee cup.

Rabasa partnered with Yum China in April 2020 to enter the Chinese market and jointly operate Rabasa Coffee Shop in China, and Rabasa opened its first flagship store in Asia in Shanghai in the same month.

On the occasion of the first anniversary of China, in March 2021, five stores have been opened in Shanghai; as of June 30, 14 Rabasa stores have been opened in Shanghai. On July 29th, Rabasa greeted Zhejiang guests with "Golden Gui Green Latte" and "Xizi Longjing Latte" in Hangzhou. On August 12, Rabasa and "Beijing flavor cold extract coffee" arrived at the first shop in Beijing.

Including the Guangzhou stores that opened today, Rabasa's stores in China have expanded to more than 20, and the opening of stores in other cities will accelerate, according to time Finance.

However, compared with the recent frenzied financing and opening coffee brands such as M Stand, Manner and Seesaw, Rabasa is not expanding fast in China. According to the location of its offline stores, it can be analyzed, mainly in first-tier and new first-tier cities.

Nowadays, the boundaries of tea, coffee and blending are becoming more and more blurred, financing and opening stores seem to be getting easier and easier, and Starbucks has already taken root in China. How far can Rabasa go in China?

When you are in Guangzhou, do you really want to try the taste of tortoise Ling paste latte after reading it?

Photo Source: Internet