Nai Xue's Tea responds to the latest Food Safety incident how famous and wealthy the founder and his wife are.

Less than two months after listing,"Naixue's Tea" is "difficult", one side is frequent food safety problems, the other side is the founder's family continues to shrink greatly.

This morning, the new tea brand "Naixue Tea" was once again on the Weibo hot search list due to food safety issues.

It is understood that on August 23, the State Administration of Market Supervision and Administration notified the inspection of six food enterprises, among which two stores of the well-known online tea brand "Naixue Tea" were fined and criticized for illegal operation in production.

Beijing City reported that it plans to fine 100,000 yuan for Naixue's tea stores and 250,000 yuan and 280,000 yuan for the store managers of the two stores.

In addition, the market supervision department of Beijing City and the market supervision department of Guangdong Province comprehensively investigated 1811 tea and similar stores in Naixue within their jurisdiction, ordered 50 to rectify, warned 2, and investigated 23 cases.

In response, in the early morning of August 24, Naixue Tea posted on its official Weibo: "Accept the punishment, deeply saddened, and sincerely apologize to the vast number of consumers."

"Naixue's tea" late night apology article said: In contrast to the regulatory department punishment decision pointed out in the "label fell into mango mud during the production process" and other problems, we immediately launched a self-examination and self-correction, and asked all store employees to strictly follow the production process operation, put an end to any irregular behavior.

Naixue Tea has regarded food safety as the lifeline of the company since its establishment, and has always insisted on using high-quality raw materials to make tea drinks and soft European bags. The punishment book of this regulatory department also clearly points out that "no problems such as making food with black rotten mango and changing the time label of soft European bag magic stick series products have been found to continue selling".

As early as the evening of August 2, Xinhua Agency had published an article saying: Reporter "undercover" Naixue's many stores work, Found that the store has a lot of hygiene problems, Such as the store has cockroach crawling, Fruit rot, Rags do not wash, Label false and other problems.

Subsequently, the relevant departments filed an investigation into it.

At 5:00 a.m. on August 3, in response to the exposed food hygiene problems,"Naixue's Tea" released a long article saying: "The management of the company attaches great importance to it and set up a special working group at the first time to carry out a thorough investigation and rectification of the stores involved overnight."

As the "first new tea drink","Naixue's tea", at the beginning of its establishment, mainly in the form of "tea + soft European bag" to win the favor of young women aged 20-35, now only listed for more than a month on the word of mouth on the big rollover, frequent exposure to food hygiene problems, really disappointing.

Naixue Tea, as a domestic high-end ready-made tea brand, was founded in 2015 and is headquartered in Shenzhen.

In December 2017, Naixue's tea began to go out of Guangdong and started the "National Urban Expansion Plan".

As of June 2021, Naixue Tea has 562 stores nationwide, covering nearly 70 cities, and has one store each in China Hong Kong and Japan. Naixue Tea has expanded rapidly in terms of stores.

And behind the continuous expansion of stores, there has been no improvement in the performance of Naixue Tea.

In February this year,"Naixue Tea" submitted a prospectus to the Hong Kong Stock Exchange, data show that as a new tea drink "veteran", Naixue tea is in a state of loss.

According to the prospectus, in the first three quarters of 2020, Naixue Tea recorded operating income of 2.11 billion yuan and loss of 27.51 million yuan, compared with losses of 69.73 million yuan and 39.68 million yuan in 2018 and 2019 respectively. In addition, the revenue for the nine months before September 30,2020 was 2.11 billion yuan and the loss was 27.51 million yuan.

Industry personage points out: Long-term loss of NaiXue behind the reflection is its rapid expansion brought hidden danger.

The latest prospectus before listing shows that in 2020, revenue will reach 3.057 billion yuan and net loss will expand to 203 million yuan, but in 2020,"Naixue Tea" recorded an adjusted net profit of 16.643 million yuan, turning losses into profits.

"Naixue's Tea" said: In the past, the main reason for significant losses was that the company continued to rapidly expand its business scale and expand its tea shop network.

But for this year's store plan,"Naixue's Tea" has not stopped expanding.

"Naixue Tea" plans to open about 300 Naixue tea shops in 2021 and 350 Naixue tea shops in 2022, mainly in first-tier cities and new first-tier cities, of which about 70% will be planned as Naixue PRO tea shops.

For the year 2021, Naixue Tea hopes to open about 200 Naixue PRO.

In November last year, Naixue Tea launched a brand-new store type-PRO store. The first PRO store opened in Shenzhen. At present, Naixue Tea also introduced a flower-pulling robot in PRO store. The robot can complete the whole process from coffee making to flower-pulling in only 90 seconds, and can continuously output about 300 to 500 cups of high-quality flower-pulling coffee every day.

As a brand-new store model, Naixue Tea has a brand-new look in store design and products, among which, the most special is that Naixue Tea adds a brand-new category_boutique coffee drinks in this store.

The emergence of this new type of store and new category brings new opportunities to Naixue.

According to relevant statistics, Naixue Tea has 60 Naixue PRO tea shops in major cities in China.

On the evening of June 17, Naixue Tea held an IPO press conference in Hong Kong and announced the details of the IPO. On June 30, Naixue Tea was listed on the Hong Kong Stock Exchange as the first stock of the new tea drink listing.

It is noteworthy that on the day Naixue's tea went on sale, Peng Xin and Zhao Lin, founders of Naixue's tea, broke through 14 billion yuan in equity and stepped into Forbes Billionaires Club.

Now in the state of frequent food safety incidents, according to Forbes and financial headlines, compared with the day of listing, according to Forbes real-time wealth data show: Peng Xin Zhao Lin couple shares market value fell sharply by more than 40%, the current wealth value of about 8 billion yuan.

The implication is that the couple's wealth has shrunk by 6 billion yuan.

Finally.

Regardless of whether it is listed or not, as a food enterprise, food safety is the most important thing for consumers. Therefore, food safety should be strictly controlled and the training of employees on food safety operation procedures should be strengthened to avoid similar incidents from happening again.

Food quality safety concerns consumer health. For consumers, food safety concerns the life safety and health of consumers. Since it is a food enterprise, it is more important to strengthen food safety. If there is no way to guarantee even the most basic food safety problems, then everything is really wasted.

Food enterprises, all the way to expand, but can not bring the most basic safety protection for consumers, then, this time really should stop to think about, after all, only to ensure food safety under the premise of continuing to develop.

* Image source: Internet

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