Wild extraction Mountain Molecular Juice Shenzhen how many families 1000 yuan a glass of olive juice tastes good, but why is it so expensive

What? Now the juice is 1000 yuan a cup? Is it made of gold? No, no! It is made of gold and jade three-twisted olives, the king of olives in Chaoshan area of Guangdong Province. Although the price is high, there is still a lot of praise.

What on earth is going on? Everybody, look down patiently.

Gold and jade three-twist olive juice is the treasure of the town shop of "Ye Suishan".

Some readers in non-Shenzhen areas should not know much about the brand "Ye Suishan", because at present, "Ye Suishan" is only opened in Shenzhen, which is a proper Shenzhen specialty. "Yezuishan" belongs to Shenzhen Haoqilin Catering Co., Ltd., most of the 12 enterprises under its legal representative Liang Jinhao are in the catering industry and have their own unique views on catering.

In this era of popular tea, it is not easy to succeed in "getting out of the circle". "Ye Suishan" has done it.

Concept differentiation

"Ye Suishan" separates the concept of "tea" from "drink", jumps out of the mainstream fruit tea structure, and seeks a new breakthrough. Make use of the differential orientation of the concept of "molecular fruit juice" to open up a new beverage consumption market. Do not make milk tea, focus on molecular fruit juice drinks.

What is molecular fruit juice? Is to re-create the advanced concept of global molecular cuisine, on the basis of selected fruits and raw materials, integrate the scientific concept into the process of fruit juice production.

Price span is wide, choose more yuan

Because a cup of 1000 yuan olive juice is popular in Shenzhen's beverage circle, but it is not limited to the positioning of high-end juice, deliberately making the juice so that everyone can't afford it.

Except for the high prices of the four drinks in Zhendian Zhibao, most of the other series of products are between 26 and 48 yuan, which is not much different from other beverage brands on the market.

In addition to the Zhendian Zhibao series, Yezuishan has also developed other conventional molecular fruit juice products such as oranges, avocados, bananas and peaches, and tried to combine molecular juices with coffee, yogurt, buffalo milk and tea.

You can see the real stuff.

Take the gold and jade triple-twisted olive juice, the treasure of the town shop, for example, a whole jin of gold and jade three-twisted olives are used in a glass of juice. The current market price of this kind of olive is about 800 yuan per jin. " Ye Suishan strictly selects the gold and jade triple twisted olive, the king of olives originating in Chaoshan area of Guangdong Province. There are only more than 2000 trees more than 100 years old in the country, of which 4 are more than 500 years old. an old fir three-twisted olive tree located in the village of Guankeng is about 520 years old and is known as the "king of trees". The products are all good and the species are scarce. it is a geographical indication product in China.

All other products, such as cat pomegranate lotus juice, mangosteen juice and so on, are also made with fresh fruit, guaranteed not to add any canned fruit, NFC juice or any fruit flavor.

Starting from the source of the product, "Wild extraction Mountain" will look at the choice of raw materials to the world-Peru, Chile, Mexico, are their fruit maps.

Transparent packaging, real materials can be seen. Praise again and again, the real material can drink.

High standards and strict requirements

Different from Fresh Juice on the market, Ye Suishan replaces pearls and other materials in traditional milk tea by strictly controlling the production process, such as fresh temperature, pressing strength, juice speed and so on. To ensure the bite at the same time to achieve the ultimate pursuit of the nutritional value and taste of fruit juice.

In the Yezuishan store, the precious fresh fruit selected for a cup of 1000 yuan olive juice will be changed into olive juice when freshly picked in the store for no more than 48 hours. Rinse once with running water, scrub with salt for 2 minutes, rinse with filtered water for 3 times, enucleate, soak in boiling water for 1 minute to drain, add ice and smoothie, pour cup, pre-cold. The best taste can only be achieved after half an hour of refrigeration. Eight procedures, each sweet fruit after at least 2 hours of production and processing, can finally become the market olive juice.

From the source to the fresh fruit to the store, the fruit should not only meet the official SGS standards for the detection of agricultural residual microorganisms, but also need to pass the internal, large warehouse, to the store acceptance standards. After layers of checks, the fresh fruit should be turned into a window cut fruit seen by consumers during the best taste period.

Nobayama calls himself "your vitamin porter", perfectly integrating the concept of healthy living with the needs of society. Pay close attention to product quality, layer by layer, the quality is guaranteed. There must be quality and appearance, and the packaging is dynamic and diverse. It has a high degree of innovation and is deeply loved by young people.

It is understood that Ye Suishan will plan to open at least 50 direct branches in 2021. As for whether it can keep a firm foothold in the market with giant tea brands such as Xi Tea and Nai Xue Tea, let's wait and see.

I'm Da Ding.

See you next time.