Luxury goods giant LV bicycle price 200,000 lv calculate what level of lv in luxury status

After taking a look at today's Weibo, I was shocked!

LV A bike sells for 200000. This.

According to several media reports, luxury giant Louis Vuitton has made an "alternative" cross-border, this time selling bicycles directly, worth 200000 yuan.

According to LV's official website, the bike has been put on the shelf on the official website, selling for 200000 yuan each, no matter how big or small, before the topic went viral on Weibo and sparked heated discussion among netizens.

According to media reports, the 200000 bike was built by LV and Paris bicycle manufacturer Maison TAMBOITE Paris. The whole metal frame is made by hand, the frame uses chrome-plated steel that is not easy to rust and comes with its own bright, and the surface is treated with enamel technology.

In other designs, LV Bike has the brand LOGO printed on cushions, frames, handles and even brake lines, and the car is equipped with a tracker that can be located and tracked instantly on the phone through a dedicated APP.

It looks like it's no different from an ordinary bike, 200000 per bike.

So far, this topic has generated 100 million readings and 5557 discussions.

However, at present, the bikes displayed on LV's official website are temporarily out of stock. LV customer service said that they are currently out of stock all over the country and need to be customized, and it takes about 12 months to make an appointment.

Many netizens complained: "this is a new type of intelligence harvester."

Some netizens even joked that "conscientious enterprises never cut the leeks of the poor."

As the "top class" of luxury goods, it is not surprising that Louis Vuitton does not follow common sense and has a big cross-border from time to time.

Today's LV covers a wide range of topics, including stationery, kites, coffee and games.

In 2016, LV launched a series of stationery called "The art of gifting". Surprisingly, the price of this series is higher than the new level, with 1100 yuan for a pencil, 1700 yuan for a ruler, 3000 yuan for a mouse pad, 3300 yuan for a pencil case and 4400 yuan for a pencil case, which makes netizens shout helplessness.

What is even more outrageous is that the custom toilet launched by LV actually has gold plated on the inner wall and sells for 650000 yuan.

When LV launched kites in 2019, the price of the kite was also stunning. The new product, which sold for 65000, also caused so much discussion and complaint among netizens that netizens frequently asked, "is LV trying to let the wind blow away my money?" "can this kite take me to heaven?"

It is not difficult to find that LV does not sell products, but brands, relying on brand awareness to produce high-priced products, so as to attract the attention of consumers.

Coincidentally, we have previously reported that LV opened its first coffee shop in Japan, and what attracted everyone's attention was not coffee, but that the design of the cafe was built with a lot of money.

For example, in this cafe, a hanging chair alone costs 610000, and even an ordinary table lamp costs 100000! It is worthy of the "top class" of luxury goods!

For more information, please review this article: "it turns out that the first LV cafe has 610000 hanging chairs alone!" "

After that, the LV Cafe latte sells for a sky-high price of 100 yuan a cup, and this sky-high latte is also expensive in the brand.

According to previous users, LV Cafe's menu is basically a common coffee option, in addition to the common basic coffee options, coffee pull flowers with Louis Vuitton classic printing design, which is probably the reason why a cup of latte costs 100 yuan, because the brand effect of the big brand LOGO has prompted many people to sign in at the store. For more information, please review this article, "LV Cafe 100 yuan for a latte! "

But goose! LV is not the only brand that relies on brands to sell high-priced peripheral products.

Starbucks is a living example.

In 2019, Starbucks launched a limited version of the straw, which costs as much as 228 yuan. The reason for the high price is that the straw is made of stainless steel titanium alloy and comes with a protective leather case from Starbucks logo. In addition, the hottest Starbucks cat claw cup has been hyped to sky-high prices and has become the focus of social media topics.

Generally speaking, whether it is LV or Starbucks, their high-priced products never sell products, but brands, which bring freshness to consumers and quickly get a lot of netizens' traffic through the sky-high price and confusing surroundings.

Not long ago, LV launched a game called "Louis The Game". It is said that the game can not only be played for free, but also has a chance to win tens of millions of prizes, which makes netizens feel flattered.

But if you dig deeper, it's not hard to find that this is just another marketing tool for LV.

Now, in order to get consumers' attention, many brands take the initiative to launch a variety of novel marketing programs to promote consumers to pay for the bill. It is certainly a good thing to push through the old and bring forth the new, but it is not good to launch expensive and useless products to attract consumers' attention. Will mass consumers buy a 650000 yuan kite or 200000 bicycles for home collection?

It may be more interesting to convey the values of brand health and the story behind the product to consumers than to create a high-priced product from time to time, and it is easier to win the trust and spread of consumers. Expensive and useless products can only get short-term hot discussion traffic. As netizens said: if no one buys it, it will not be produced, because it is expensive and useless for buyers, over time. These sky-high products naturally fade out of consumers' field of vision.

* Image source: Internet

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