Which is the most classic flavor of the Arctic Ocean that sells soda? Why do cross-border tea shops sell milk tea in the Arctic Ocean?

Compared to the development scale of coffee, tea drinking scale is defined as 10 times or more than coffee.

Previous data showed that the tea and coffee market was 6.5 times larger in 2019 and 10.9 times larger in 2021.

And many old brands seem to smell this hot tea industry business opportunities, one after another cross-border into the tea track.

On August 28 last month, Beiping Ice Factory, a tea shop, opened across the Arctic Ocean.

It is understood that Beiping Ice Factory is located at No.25 Huayuan North Road, Haidian District, Beijing. The store area is about 300 square meters. There are two floors in total. The first floor is tea making area, and the second floor is hall food and cultural creation exhibition area.

On drinks, unlike in the past, the tea shop has developed several brand-new product lines, including fresh fruit soda, fresh fruit ice cream, flower tea, ice dessert and yogurt, as well as baked European bags, Yili bread toast and so on.

In terms of price, the price range of drinks is between 18-35 yuan.

As an old brand, Arctic Ocean also said for the next development: Beiping Ice Factory plans to open eight stores this year, and may open to join in the future.

In addition, Beijing Daoxiang Village is also involved in the cross-border tea industry during the same period.

On August 26, the original site of the first business department of Beijing Daoxiang Village was upgraded to "No.0 Store", which mainly focuses on tea products, which is also the first time that Beijing Daoxiang Village sells milk tea in the cross-border tea field.

For the first time, the store set up a beverage sales area and launched beef tongue fresh milk tea, jujube milk tea, rose fresh milk tea, five-kernel milk tea and other Beijing tea drinks.

In addition, Beijing Daoxiang Village also aimed at the current tea drink market more popular drinks, such as "multi-fruit sour plum soup","multi-meat strawberry","multi-meat mango" and so on, including fruit fishing, poplar branch nectar and so on.

In terms of price, Beijing-flavored milk tea is 19 yuan/cup, fresh fruit tea is about 22 to 25 yuan, classic tea is about 15 yuan, most unit prices are in the range of 15 yuan-25 yuan, and the price difference with beverage shops on the market is not big.

There is no doubt that whether it is Arctic Ocean or Beijing Daoxiang Village, they choose to enter the tea market is not a moment of fever, industry personage said, on the one hand, these old brands are seeking change, cross-border milk tea can bring them new opportunities, on the other hand also depends on the future development potential of the tea market.

According to the data, the market scale of Chinese tea drinks has increased from 256.9 billion yuan in 2015 to 410.7 billion yuan in 2020. The tea market is in a period of rapid development. The market of 100 billion tea drinks is in front of us. Who doesn't want to see it?

However! The tea market is not a red sea that everyone wants to cross. At present, there are many brands in the tea industry and the competition is extremely fierce, especially the new tea drinks are unusually prosperous in recent years.

Relevant data shows: As of February 11,2021, there are more than 700 new tea brand Xi tea stores, more than 4000 stores and more than 11000 stores in Honey Snow Ice City. In addition, the tea of the new tea brand Naixue has been listed at the end of June this year.

In addition, shortly after the start of this year, there have been many frequent tea financing events, such as the head brand Naixue tea, honey snow ice city, ancient tea drinks have completed financing successively, and on the social platform can also see a variety of new tea drinks from time to time detonate topics, it can be seen that the new tea drinks still have a very large audience group.

Whether the old-fashioned brands can fight their way into the tea market depends on their own strength. After all, there is an old saying: it takes one's own hard work to make iron.

Arctic Ocean from soda cross-border tea, Beijing Daoxiang Village from pastry cross-border tea, their involvement in the tea industry how much success, still to be tested by the market. It can be predicted that, whether it is originally on the tea drinking track or halfway into this track, only continuous innovation, continuous innovation, the formation of market-recognized "brand power" can go on this track for a longer period of time.

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