How dare COVID-19 rub against the hot spots of the epidemic? Was fined 450000 Yoledo apologized for promoting the prevention and control of the product COVID-19!

Have you ever drunk Yakult? It is a probiotic milk drink from Japan.

It contains billions of active "good bacteria,""friendly" bacteria that help us correct imbalances in our digestive system and maintain a healthy gut flora. Because of this, Yakult advertises itself as helping to improve bowel movements and metabolism in constipated patients.

But recently there has been a spread of news online that "probiotics play an important role in the new crown virus species." What's going on? Malicious competition, false propaganda!

Shanghai Yiliduo Dairy Co., Ltd., an affiliate of Yangleduo, was fined 450,000 yuan for unfair competition, according to Sky Eye.

The basis for punishment of Yakult is Paragraph 1 of Article 20 of the Anti-Unfair Competition Law of the People's Republic of China. Illegal facts mainly include the following three aspects.

Before the epidemic situation of new crown virus pneumonia in China is over, Yiliduo Dairy promotes that "probiotics play an important role in the prevention and control of new crown virus". Based on the Diagnosis and Treatment Scheme for Pneumonia Infected by New Coronavirus, consumers 'attention and trust in its lactic acid bacteria products were increased, and it was mistakenly believed that probiotics had preventive and therapeutic effects on New Coronavirus.

Propaganda that "beneficial bacteria in the intestine will be lost with normal excretion of the human body, so it is necessary to supplement active probiotics every day to maintain the balance of intestinal flora" will make people mistakenly think that if they do not take probiotics every day, they will have adverse effects on the body.

Propaganda that "a small bottle of 100 ml of Yakult contains more than 10 billion Lactobacillus casei strains, and one bottle per day can meet the probiotics needed by adults for one day" will make people mistakenly think that drinking a bottle of Yakult lactic acid bacteria every day will meet the probiotics needed by the human body, while ignoring the supplement of probiotics other than Lactobacillus casei.

Yakult's promotional behavior is conducive to increasing sales of Yakult lactic acid bacteria, gaining competitive advantage, and eliminating or hindering competition from other probiotic drinks. Therefore, Shanghai City Pudong New District Market Supervision Administration fined him 450,000 yuan.

Launched by Sina News,#Yangleduo propaganda probiotics can prevent and treat the new crown was punished #topic quickly on the evening of September 6 micro blog hot search.

In this regard, netizens have expressed their views. Some people think this kind of propaganda way is very bad, rub epidemic hot spot is simply no bottom line; some people think should strengthen the punishment, this time is to say can prevent new crown virus, next time is to say can prevent cancer? Even more people began to doubt the original product propaganda "promote digestion, enhance metabolism and digestion function".

On September 7, Yakult issued an apology for false publicity. We apologize for the misleading impact of the color page with the content of "The first national document confirms that probiotics play an important role in the prevention and control of new crown virus species."

Yakult Investment Co., Ltd. stated that it would accept criticism with an open mind and sincerely accept the punishment of the government. After the event, it will comprehensively review the internal publicity contents of subsidiaries and itself, improve the audit mechanism, and organize relevant departments to strengthen the study of laws and regulations.

Forging iron also needs to be strong, false propaganda will only let oneself fall into injustice. Now, a search for "Shanghai Yiliduo Dairy Co., Ltd." in Credit China shows that the result is "the person who has been executed for breach of trust, listed as the party list of major tax violation cases."

This global virus epidemic has dealt a heavy blow to mankind, not only causing incalculable economic losses, but also causing large-scale deaths.

Compared with Lotus Qingwen, Banlangen some pharmaceutical enterprises due to network rumors were robbed sales greatly increased, Yangle is to take advantage of the public's fear of the virus, actively false propaganda products have the ability to resist the virus.

With the help of Xinguan epidemic marketing behavior is to conceal accurate information to mislead consumers to buy their products, depriving consumers of their ability to choose independently. It may have an effect in the short term, but whether it can gain a foothold in the big market in the future depends on the upgrading and strength of the product itself.