Which store ranks first on West Lake Street, Hangzhou Cafe? Get what you want, can you copy the scriptures in the cafe?

These days, the cafes are really better than the other.

A week ago, the news of a cafe opened at a temple in Hangzhou (← previously reported that click on the blue word to see the original text) attracted so much attention that when the cafe first started its trial operation, consumers rushed to sign in, and the cafe was so full that Diejia had to post an official notice that "the raw materials have been used up".

In addition, according to Dianping's official information, according to the overall traffic in the past seven days, "Coffee Cup" has been ranked as the most popular TOP01 in Dianping Xihu District Cafe, but in the merchant record information, "Coffee Coffee" is a new store and was only included by Dianping in September 2021.

In addition, the most interesting thing is that the coffee shop ranked in TOP04 is also a very interesting coffee shop.

This coffee shop has a very nice name, it is called "get what you want" Cafe.

The cafe, located at 82 Tianzhu Road, West Lake Street, was included by Dianping in November 2020.

In fact, at first glance, the environment of the coffee shop pictured above only felt like an ordinary coffee shop, until I opened Dianping and saw its set meal 👇.

According to the Little Red Book platform, this cafe can not only drink coffee but also copy books.

Cafes can also copy books?! This is more attractive.

You can order a single scripture copying package in this cafe, which includes one coffee or one tea (American coffee / latte / oolong tea / black tea) + one meditation scripture.

It is understood that the "wish come true" cafe specially set up a separate scripture reading room, and equipped with pen, ink and paper inkstone. However, due to the limited number of people receiving scripture copying every day, you need to make an appointment with the store one day in advance. In addition, the time for scripture copying is within 3 hours.

Copying scriptures in this process can really be very quiet. Dianping's consumer evaluation shows that many guests go specifically for the scripture-copying package (the store's business acumen is 100 points).

In addition to this set meal, the coffee shop also offers other coffee series, fruit juice series, milk tea series, cocktail series and so on.

Generally speaking, the "get what you want" cafe is still a very distinctive cafe, but it always feels a little strange while drinking and copying scriptures.

We have written about many original cafes earlier. In fact, there is no shortage of creative cafes on the market.

Today, a coffee shop is different from a milk tea shop. Since its emergence, there has been a sound that "the essence of a coffee shop is a space." the "third Space" of Starbucks, the world's largest coffee chain, has long been a symbol of Starbucks. It is also one of Starbucks' most valued scene areas, a concept that plays the third most important role in life after home and office.

To put it simply, a coffee shop is not only selling coffee. When the quality of a coffee shop is up to standard, good space function and environment can increase the score for the coffee shop, thus bringing higher business income for the coffee shop. Nowadays, there are many novel cafes on the market, and cross-border has become one of the innovative ways of many cafes. For example, a police station in Hangzhou sells coffee. Tongrentang launched online celebrity coffee, to go a little deeper, Zhihu quietly entered the coffee race track to sell boutique coffee.

Behind this, what is revealed is that the performance of the coffee market is expected. But at the same time, in recent years, chain coffee shops or new coffee shops in the coffee market are actually facing great challenges. People in the industry pointed out that the size of the coffee market is expected to exceed 330 billion yuan by 2024. Brands that want to get the cake are also pouring in.

On the one hand, coffee financing incidents emerge one after another, on the other hand, the number of brands opening cafes in the field of "cross-border robbery" is increasing.

As more and more people drink coffee and consume more and more frequently, new changes have been made in the way cafes are run or designed.

For example, by breaking the boundaries of coffee shop design, incorporating more creative elements into it, creating a space with more personality and attracting consumers' attention, so as to obtain a wider range of consumer groups. In fact, to put it bluntly, it is still the same sentence, only by constantly pushing through the old and bringing forth the new, continuous innovation, and forming the "brand power" recognized by the market can we go longer on this track.

Last.

No matter how much the final coffee market is favored by capital or how it changes, let's be honest: the final winners of the coffee market must be brands that focus on making a cup of coffee and provide consumers with a comfortable space.

Because what consumers need is only a cup of coffee that tastes good and a comfortable space.

The last.

Let's go back to the "get what you want" cafe.

Would you choose to copy scriptures in a cafe?

* Photo Source: Little Red Book Network

Thanks for the photo provided by "Little Red Book-Mom won't let me swear Little Red Book l02ee"!

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