Shanghai also opened a post office cafe. Is the coffee good? the reason why China Post switched to making milk tea and coffee?

Following the establishment of a milk tea shop by China Post, a "post office coffee" also appeared in Shanghai.

Shanghai welcomed the first post office to sell coffee on Sept. 17, which is also the first post office in Shanghai to sell coffee, according to the official account of Shanghai Post and thepaper.cn.

According to reports, Shanghai Post will transform the Tianping Road Post Office at 1883 Huaihai Middle Road to the west of Wukang Building into a Wukang Building theme Post Office.

After the transformation, the Wukang Building theme post office has a new look. In addition to retaining the original business, the most distinctive feature of this post is that it has set up a special cafe, outdoor photo signing-in area and cultural and creative products display area.

In terms of decoration style, the post office is mainly based on European architectural style and open pattern, with courtyard design on the outside and wooden decoration in the inner hall.

In terms of area, the area of the postal work area and the coffee shop is 18 square meters, and the coffee shop is built according to the minimum standard of 5 square meters.

In addition, it is worth mentioning that this postal coffee has also introduced "Qiao Coffee" newly promoted by the time-honored brand Qiaojiaga in Shanghai.

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Qiao Jiachu is an old brand in Shanghai, founded in 1909, mainly produces traditional Chinese cakes and delicacies, among which "Qiao Jiazheng" as a century-old brand, its pastry-making skills have been listed as Shanghai's intangible cultural heritage. At the end of 2019, Qiao Jiazhu boldly played across the border and opened a very special cafe-Qiao Coffee at 1314 Huaihai Road, with a new image of being young and rich. It has caused a new upsurge of traditional pastry with espresso, while the addition of hand-made coffee has further enriched the menu of "Joe Coffee".

The Wukang Building theme Post Office is the first post office in Shanghai to sell coffee. it is understood that the relevant person in charge said that the establishment of the first post office in Shanghai to sell coffee is a combination of traditional and modern ways to further build the influence of postal brands in the cultural and travel market and young customers.

At present, this postal coffee has been opened for trial operation on September 17.

However, it is not the first post office in Shanghai to sell coffee in the cross-border beverage industry.

On June 4 this year, China Post made the hot search list on Weibo for the news of the establishment of a milk tea store, and the next day # the official response to the establishment of a milk tea shop by China Post # was once again on the Weibo hot search list.

Weibo list # China Post Milk Tea Store non-Postal Business # also generated 5.731 million readings.

For details, please review this article: good boy! China Post has also opened a milk tea shop.

In addition, China Post also opened a coffee shop in Xiamen. Although the cafe is small in size, it is well-known there. In terms of products, China Post coffee shop offers only a few styles of coffee at a price between 20 yuan and 30 yuan.

However, whether it is the post office coffee in Shanghai, the "Postal oxygen Tea" milk tea shop owned by China Post Fujian Company, or the postal coffee in Xiamen, it is actually one of the innovative ways for the post office. No matter what brand it is, if it has been resting on its laurels, indulging in the glory of the past without innovation will soon be eliminated by the market, and finally disappear quietly in the sight of the public.

And now more and more time-honored brands choose "cross-border" milk tea and coffee these two categories is no longer strange, milk tea and coffee these two categories are now popular with the younger generation of drinks, and has been defined by the industry as having a broad market and development prospects.

From a certain level, the combination of tradition and fashion is seeking transformation and innovation, hoping to break the traditional image of time-honored brands and further make the brand younger. At the same time, it can also seize the trend of new markets to meet the needs of market consumers.

As for whether the post office cross-border coffee can get a piece of the coffee market in the future, we'd better wait for the time to verify.

And finally--

Will you choose to sign in in the cafe opened by the post office?

* Image source: Internet

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