Tim Hortons Coffee Canada Launches Double Double Series

I still remember that the phrase "Let's do something across the border" was heard by football star Neymar in a beer advertisement. Although it is not unusual for sports stars to make trouble across the border, sports stars go to film and television productions and directors to drive racing cars. Fine, it's not strange anymore.

Nowadays, more and more brands want to promote their cultural diversity in order to attract more young consumers, first Uniqlo, which sells clothes, has started the coffee business, and then Tim Hortons, which sells coffee, makes clothes.

Yes, the coffee seller went across the border to make clothes. International Coffee Day falls on October 1 every year, while Canada and the United States, two North American countries, usually celebrate Coffee Day on September 29, local time. On Coffee Day, there are many coffee shops that offer you free coffee.

This year's Tim Hortons does not follow the usual path with Starbucks and Piay, but takes a different approach by launching its own limited edition perimeter on Coffee Day to celebrate National Coffee Day.

According to an article published by blogTO, a Toronto-based life information publishing platform, Tim Hortons launched its clothing line on Coffee Day in North America on Sept. 29, local time, and online sales officially opened at 10: 00 a.m. on Sept. 29. The Double Double series includes hoodies, sweatpants, T-shirts and accompanying cups.

In order for more Tim Hortons fans to buy its surroundings, the brand promised to replenish it every 20 minutes, just as they would make a pot of fresh coffee every 20 minutes.

When it comes to the design inspiration of this series, we need to tell you that Tim Hortons can be seen everywhere in Canada, just like Starbucks in the United States. But after Tim Hortons entered China, it seemed to have changed completely, but not completely. The style of online celebrity painting in China is completely different from that of Canada. Other people's breakfast restaurant turned into an exquisite afternoon tea place.

In Tim Hortons, Canada, more people order Double Double and Iced Capp coffee. Among them, the popular Double Double coffee is the inspiration for the design of this series of clothes. If you take a closer look at the words on your shirt and trousers, it's not hard to find that Double Double is really from top to bottom. In addition, even the colors are very similar, which can be said to be a very fashionable design.

To put it simply, Double Double is double sugar and double milk.

A spokesman for Tim Hortons said the series was designed to provide Tim Hortons's most loyal customers with a unique and avant-garde way to showcase their favorite drinks.

It is not convenient to judge whether it is fashionable or good-looking. After all, turnips and vegetables have their own preferences. As for the little friends who really want to start, they can only think about it. Because all the goods have been sold out.

What is very interesting is that this kind of foreign coffee brand, for example, Tim Hortons, has the title of national coffee shop in Canada, and its market positioning is civilian, cheap, readily available and ready to go. In China, the taste has changed, the style has changed, and the position has also changed. The said civilian, cheap, the price follows the picture along with the exquisite style. As consumers, they advocate rational consumption and the ratio of performance to price is more important.

Photo Source: Tim Hortons official Weibo, Internet

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