What does coffee cross the border in the inner circle of coffee? analysis on the present situation and Market Prospect of Coffee Industry

"Inner volume", to put it simply, means that a large number of competitions have taken place within limited resources.

I don't know when the coffee began to roll more and more.

After the special "Black Swan" incident of the 2020 epidemic, many cafes disappeared from public view, while there were many new coffee brand faces, and the track became more and more crowded.

For example, the number of entrants to the coffee track has become more extensive and diverse.

A few days ago, HARMAY, a high-end beauty and makeup store made in China, opened a large flagship store and set up a "coffee stall" to sell coffee at the entrance to the first floor of the flagship store.

Uniqlo, which sells clothes, also sells coffee, and a cup of coffee costs 12 yuan.

Yongfu Temple in Hangzhou, which is in the field of temples, opened a Coffee Cup Cafe, which soon became the NO.1 of Dianping's popular coffee shop in the West Lake District.

Zhihu, who did the content, quietly entered the coffee track and sold boutique coffee. 48 hours after the launch of the product, Zhihu's first batch of 50000 hanging-ear coffees had been snapped up.

Those who run police stations have also opened their own cafes, and there is more than one police station selling coffee in Hangzhou.

As the hotel's first trip to 24Home Hotel 24, it opened its first coffee shop in Shanghai.

But the goose! It's nothing!

To continue the analogy, the coffee idea has created a new coffee flavor, because this novel idea has attracted many established brands and introduced a new group of coffee consumers.

Shao Wansheng, a time-honored brand, teamed up with a company called Jinju Coffee to create bad stewed coffee.

A cafe in Hangzhou has created a Maotai-flavored coffee.

For example, coffee shops with different styles and unique shapes are springing up on the coffee track.

Starbucks, the world's largest coffee chain, has opened the "greenest" Starbucks and plans to open 60 certified "green stores" in mainland China in the coming year.

A cafe in Dongguan has opened a mahjong-style cafe using novel elements such as mahjong, gold coins, calligraphy and so on.

A cafe in Hangzhou has designed a cafe with the theme of "medicine shop" by using the forms of "traditional Chinese medicine shop", "consultation desk" and "medicine cabinet".

To go a little deeper, over the past two years, emerging coffee brands such as three-and-a-half Dinner, Shijie, Yongpu, Sumida and other emerging coffee brands have received a lot of financing in the coffee circle.

Capital is very popular in the coffee market, and a number of boutique coffee brands have become one of the hot capital projects. Seesaw received 100 million yuan in A + round financing from Xi Tea; MANNER, a new local coffee brand in Shanghai, received three financing courses in half a year; M Stand raised 500 million B round financing, and a cup of coffee sold at a valuation of 4 billion.

According to incomplete media statistics, in the first seven months of this year alone, 28 financing events related to the coffee track, with a total financing of nearly 6 billion yuan, were made by capitalists such as Meituan, byte beat, Tencent and other well-known companies, and due to the crazy influx of capital, the major coffee brands also accelerated to run.

In addition, coffee brands are listed more frequently.

Tim Hortons China, a well-known Canadian coffee chain that has been in the Chinese market for two years, is preparing to go public.

There are many volumes in this coffee market, but everyone is still the trumpet of their own sports.

The external signal of the inner coffee market is nothing more than the popularity of fine coffee, and coffee has naturally become a cross-border "golden oil". It seems inevitable that the "inner volume" has intensified continuously. after all, there is no reason for various industries to let go of the "treasure trove" of coffee, so more and more brands have entered the coffee industry in an attempt to get a piece of the pie.

The information revealed by the data shows that the coffee market has grown rapidly in recent years, and there is still a lot of room for new opportunities in coffee. On the good side, it also means that the coffee industry chain has more innovation and more room for development.

Industry insiders say it is expected that by 2025, China will grow into a giant coffee consumption empire of 1 trillion yuan, with unlimited potential for coffee races, but "making good coffee that everyone can afford and drink" is not easy because "coffee is so rolled." there is still a long way to go to make coffee like drinking water.

Last.

Coffee is an endless topic. When will the coffee stop rolling in 2021, when the coffee market is becoming more and more popular? No one knows the exact time.

* Image source: Internet

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