What is the product idea of the coffee shop? will coffee develop for several years? why can't coffee go with garlic?

In 2004, an online post entitled "it took me 18 years to sit with you for coffee" became popular online, which divides coffee drinking and non-coffee drinking into two different groups.

In 2013, Zhou Libo mentioned the theory of "coffee and garlic" in a performance. Zhou Libo joked: "how can a garlic eater be with a coffee drinker?" Because "drinking coffee is elegant and eating garlic is vulgar".

Obviously, the meaning of "coffee" in these introductions is more of a symbol of identity and consumer taste.

But in today's era, coffee has stepped off the altar, and "selling coffee cheaply" is no longer just a powerless slogan.

Coffee is no longer an unattainable drink.

In 2020, with the emergence of a large number of boutique cafes, low-cost boutique coffee has gradually become a daily drink for consumers, and even appeared: "live on coffee, you will feel sick if you lack coffee one day" and so on.

Manner Coffee, one of the representatives of domestic boutique coffee, the unit price of a cup of coffee is between 15 and 25 yuan, coupled with the preferential activity of reducing the cup by 5 yuan, consumers can enjoy a cup of coffee if they pay at least 10 yuan.

In May, a new cafe in Shanghai suddenly became popular, and the hashtag "Modu Cafe 1 has a blue latte" appeared on Weibo. Most notably, the cafe named P.C.R costs 4.90 yuan for an American style, which means that a cup of coffee actually costs only 4.90 yuan.

As if, coffee is just a common drink in the mass consumer group.

In addition, Coffee no longer follows the "aloof" style, but makes it easier for consumers to accept through a more fun and approachable model.

Today, creative coffee with bold and innovative combinations is more likely to be popular, such as "coffee + xx". The implication is that the theory of "coffee and garlic" is not absolute. After all, creative coffee with a wide variety of styles is becoming a development trend.

As far as the coffee industry is concerned, the category "Coffee + xx" is also a category branch of the whole coffee industry.

In 2018, O.P.S coffee in Shanghai attracted public attention with its creative coffee, attracting many consumer groups to sign in. O.P.S turned the coffee into tea and cocktail, adding wine, fruit juice, fruit and syrup to the coffee, thus creating a novel coffee taste.

The workshop next door in Guangzhou has also shown its own uniqueness in the creative coffee, such as "Curry Mandarin Duck" and "Bologna Ice Coffee". According to statistics, the workshop next door sold more than 6000 cups of coffee in 14 days and was selected by Ali to attend the "Taobao creation Festival" in 2019.

This year, many librarians have also quietly added a lot of "creative coffee" to their menus.

In April this year, the new sharp coffee chain Coffee Coffee combined coffee with pears and launched pear lattes and pear ointment lattes. Pear lattes are Li Liangji Gufa special spring pear ointment into the algebra mathematician classic latte. Pear ointment latte is the addition of ancient secret Guiling ointment, thus realizing the collision between Chinese and Western tastes.

In May this year, Weibo # Shanghainese use soy sauce to make coffee # aroused everyone's curiosity. The idea of "making coffee with soy sauce" came from coffee brand Shanghai Shitenjia. Its product "Soy Sauce Yee Latte" is made of coffee and soy sauce. It is also one of the characteristics of Ito's beverage. Although this coffee sounds like "dark cuisine", it tastes an unexpected surprise. The store also offers Japanese-style curry lattes, red pepper gold ginger lattes and other products.

The creative category of "Coffee + xx" is really much more than the ones mentioned above. "Coffee + Wine", "Coffee + Coke", "Chuanbei Coffee", "Hot Coffee Coffee" and so on are all small branches of the "Coffee + xx" category.

"Coffee + xx" plays an important role in the promotion and popularization of coffee culture, breaking through the appearance and tasting of traditional coffee, but also brings new coffee consumers to the coffee field.

It is not difficult to find that coffee is no longer just the identity tag of the past or the representative of consumer taste, but tends to be more everyday and civilian.

In the current coffee market, creative categories emerge one after another, indicating that "product innovation" has become a necessary condition, and the so-called innovation is based on tradition, not out of thin air. By changing certain elements on the basis of tradition to bring greater benefits.

But in fact, there are many uncertainties in the combination of "coffee + xx", but today, the category of "coffee + xx" is still constantly refreshing. Maybe "coffee + garlic" may also become the exploration direction of creative coffee in the future.

* Image source: Internet

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