What are the new creative marketing ideas of the milk tea shop? A milk tea shop in Nanjing launched duck blood vermicelli milk tea

To be a milk tea shop, the most important thing is to name the soul.

This is not, a local milk tea shop in Nanjing launched a unique milk tea-duck blood fan milk tea, the door to a new world has been opened.

Duck blood vermicelli milk tea? Is the milk tea industry so crazy now?

Come to Kangkang, what does it look like?

According to the Little Red Book, there are more than 50,000 notes on "duck blood fan milk tea". It seems that this unique milk tea is very popular.

Related introduction shows that "duck blood fan milk tea" is not made of duck blood, fans and milk tea as the name literally means, but just similar in shape.

The "duck blood" in the so-called "duck blood vermicelli milk tea" is not really "duck blood", but chocolate milk jelly shaped like "duck blood", while "vermicelli" is really "vermicelli" and sweet.

I have to say that this is quite lifelike.

In terms of price, this "duck blood fan milk tea" is 16 yuan per cup, which is not much different from the ordinary milk tea on the market.

In the taste, many netizens also said that Amway.

Some netizens said:

From the appearance, this milk tea is really like duck blood fan milk tea, but do not be persuaded by the name.

It sounds dark, but it tastes surprisingly good.

In fact, in addition to "duck blood fan milk tea", the store also launched "Yunding duck blood fan milk tea" and other creative milk tea (the store really knows how to play).

The number of consumers of new-style tea in China has been increasing since 2020 and is expected to reach 365 million in 2021, according to the White Paper on New Tea in 2017.

In addition, the total market size of China's current tea industry is 113.6 billion yuan in 2020 and is expected to reach 340 billion yuan by 2025, with an annual compound growth rate of 24.5 percent, according to the consulting data.

Earlier, in the article "Milk Tea is getting smaller and smaller", we mentioned the good news that New Year's Eve and the new tea brand officially rushed to IPO this year. On April 2 of the same year, it opened a shop in Shenzhen for the first time. On the first day of the store, it triggered # Shenzhen Tea Color has queued for 30,000 # and # Shenzhen a cup of tea color more than 200 yuan # and other topics directly rushed to the hot search list. After that, China Post began to enter the field of milk tea in June, and there were long queues of stores at the time of the store opening, such as "the opening is the first in the country" and so on.

In fact, the signal revealed by these cases is that "milk tea is very profiteering" and that China's new tea has unlimited prospects for development.

In the face of such a lucrative market and the needs of different consumer groups, the major milk tea merchants also began to open their minds and brainstorm to make new innovations.

For example, mini milk tea suddenly went viral on the Internet.

Happy tea, 1pm, 100 tea dishes, tea Yishi and so on all launched the mini version of milk tea, and a small cup of mini milk tea suddenly became a unique existence in milk tea, attracting everyone to sign in one after another.

After that, the regional minority fruit became one of the innovative ideas of the new tea brand.

The new tea brand Nai Xue's tea uses Chaoshan minority fruit "oil mandarin" to produce "domineering jade oil mandarin", which directly surpasses the domineering cheese strawberries, which has been at the top of the sales list for a long time.

Another major new tea brand Xicha used "yellow skin" to produce "yellow skin fairy dew" and "succulent yellow skin fairy dew", which also sold nearly 60,000 cups in just three days after it went on sale.

After the oil orange yellow skin, the tea shop "Tea hundred Road" also used a new product "bergamot" to produce "bergamot lemon tea".

After that, the original leaf tea became popular again, and Xi Tea launched a series of hand-made tea, which is mainly composed of six major Chinese teas and displayed by traditional brewing methods.

In the race track where new tea drinks are becoming more and more popular, innovation is inevitable if you want to meet the needs of more consumer groups. On the one hand, novel products can satisfy consumers' curiosity mentality, on the other hand, the huge tea market has been upgrading, injecting fresh blood can bring more rapid development.

Whether it is Nanjing duck blood fans milk tea, mini milk tea popular, Nai Xue tea dominating jade oil mandarin, tea-loving yellow skin fairy dew / succulent yellow skin fairy dew / original leaf tea, they can gain access to the market because merchants are better at seizing the development trend of consumption and launching products that are more suitable for consumer groups.

In this case, it is to be expected that there will be more interesting tea games in the following time.

Image Source | Little Red Book Network

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