Shanghai Yongpu Coffee is also going to open an offline store. Which is better Yongpu Coffee or three and a half Coffee?

Boutique coffee brand "Yongpu Coffee" finally extended its claws to offline stores.

According to Tech Planet, the boutique coffee brand Yongpu Coffee is about to open its first offline test store, which is expected to open in late October or early November this month.

However, this is not the first time that Yongpu Coffee has revealed the layout of offline stores. As early as June this year, Yongpu Coffee issued a notice that it would open its first offline store. At that time, Tiepi, founder of Yongpu Coffee, also said: the first offline store of Yongpu Coffee this year is mainly located in the coffee culture-related lifestyle store experience industry.

It is understood that in terms of geographical location, Yongpu Coffee chose to locate the first offline test point in the busiest area of the coffee market in Shanghai.

Yongpu Coffee, founded in 2014, is a relatively active brand of instant coffee in Shanghai in recent years, and it is also the earliest brand in China to launch portable cold-extracted coffee liquid and flash coffee concentrate.

Yongpu coffee in the early stage is mainly hanging-ear coffee, positioning as a convenient coffee for the mass market.

Yongpu Coffee opened up a new portable cold extraction coffee liquid race track at the end of 2017, which also caused a stir in the coffee industry. After that, Yongpu Coffee began to focus on Tmall and won the first place in Tmall Coffee liquid category in 2020. It is undeniable that Yongpu Coffee has become a dark horse in the boutique coffee track.

In recent years, "coffee" has also become one of the most high-profile races in the consumer category, among which there are more than 8000 cafes in Shanghai. Starbucks, the world's largest coffee chain, also occupies 900stores in the region. From this data, it is not difficult to find that the competition for freshly ground coffee offline in Shanghai is very fierce.

This data also makes many coffee practitioners turn their attention to the Shanghai coffee market.

When it comes to the Shanghai coffee market, we have to mention the "three and a half meals" that quietly boarded the offline stores in Shanghai on the night of the Mid-Autumn Festival.

"three and a half" the first offline into the force Force Flight concept store opened in Shanghai Anfu Road, providing consumers with a variety of conventional coffee and special coffee, the store's most expensive coffee special "Barrett" price of 52 yuan a cup, but many citizens in Shanghai are not surprised by the price of 52 yuan a cup.

On the eve of National Day, coffee giant Starbucks opened its first green workshop in Taiguri, Qiantan, Shanghai, and Starbucks expects to open 60 "green stores" in the coming year.

Soon, the world's hottest boutique coffee brand "Blue bottle Coffee" will also enter the Shanghai coffee market. With regard to the specific location, it has been reported that the first store of Blue bottle Coffee in mainland China will be a "shopping mall store".

For the current hot Shanghai coffee market, it is also worth mentioning that domestic stores such as manner,seesaw,M Stand and% Arabica have already settled in Shanghai.

Obviously, whether it is coffee industry giant Starbucks, coffee chain brands such as Blue bottle Coffee or new coffee brands such as manner,seesaw,M Stand, they all hope to occupy a third of the Shanghai coffee market.

If all goes well this time, how can Yongpu Coffee stand out in the Shanghai coffee market with 8000 cafes? Maybe there will be an answer soon.

Coffee is making progress, and now the Shanghai coffee market is also highly expected. Next, the Shanghai coffee market will open a more intense prelude. As for who will eventually get three acres of land in this market, it still needs more time to test.

* Image source: Internet

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