The founder of banner coffee will raise at least $300 million in Hong Kong shares next year. Where will banner coffee's first store open? How many stores are there in the country?

MANNER COFFEE, a new local boutique coffee brand, plans to list on the Hong Kong Stock Exchange in 2022 next year, raising US $300 million, several media reported on October 13.

Han Yulong, founder of MANNER COFFEE, later denied that the company had no plans.

According to public data, MANNER COFFEE is a new coffee brand, which was founded in 2015. In the early days, it focused on 10 yuan high-performance-price boutique coffee in the form of a stall shop. Because the store was mainly low-priced boutique coffee, it was called "the king of Shanghai coffee sex-price ratio" by netizens, so it quickly got out of the circle in Madu.

Han Yulong, founder of MANNER COFFEE, opened his first MANNER store on Nanyang Road in Shanghai in 2015, but due to economic and other reasons, the original MANNER store had no third space and no dining room. The store area was only 2 square meters and only supported take-out service.

MANNER Shanghai Nanyang Road head Store

MANNER opened only three stores in the first three years (2015-2018). By the end of 2019, the number of MANNER stores had risen to more than 50.

In 2019, MANNER began to expand its stores nationwide with Shanghai as its base, and successively set up stores in Suzhou, Beijing, Chengdu and Shenzhen. As of August this year, the official website of MANNER showed that there were 194 stores in the country, of which 165 were located in Shanghai. In January this year, the number of MANNER stores nationwide was 120. only six months later, the number of MANNER stores has changed from 120 to 194, with 74 stores opened in six months. An average of 12 stores are opened every month.

In addition, data show that since Manner opened its first store in Beijing in November 2018, it has opened only 30 stores in five cities outside Shanghai in three years.

Another concern is the financing process of MANNER. So far, Sky Eye check information shows that MANNER COFFEE has received five rounds of financing.

On October 19, 2018, MANNER completed a round of financing of RMB 80 million from Capital Investment Today, which was the first financing since the establishment of MANNER, written by Xu Xin, the "queen of investment". After that, MANNER began to accelerate the pace forward.

Among them, three rounds of financing were obtained in the first half of this year, that is to say, in a short period of six months, MANNER, a new local coffee brand in Shanghai, likes to mention the financing process three times, and the investor background of each round is well-known, such as byte jump, Meituan Dragon Ball and other giants are competing.

So far, people in the industry have even pointed out that the average value of a single store in MANNER COFFEE is as high as more than $15 million, and more than $15 million is more than three times the valuation of a single store for Starbucks. Looking back at the growth process of MANNER coffee, it is not difficult to find that MANNER coffee can achieve rapid growth, in addition to its own brand low price and high quality factors, but also inseparable from the popularity of capital. Last. In today's coffee race, with the continuous emergence of new players and high capital prices, MANNER Coffee has a long way to go to occupy a place in the Chinese coffee market. * Photo Source: for more information about coffee beans on the Internet, please follow the coffee workshop (Wechat official account cafe_style) for professional coffee knowledge exchange. Please add Wechat account kaixinguoguo0925.

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