Starbucks' latest Coffee trend Starbucks teamed up with Netflix to launch a new creative program
Starbucks gives many people the impression that it is petty bourgeoisie and literature. This time, Starbucks will also carry out the literary part to the end, according to Starbucks official website STARBUCKS STORIES & NEWS and October 13 article Starbucks and Netflix team up on new social content series, Starbucks and streaming media platform Netflix (Netflix) cooperation and launch a new series of programs.
According to the introduction, the program is called "But have you read the book?", A unique experience in the form of a book club for lovers of literature and film and television. They can hear adaptations of their favorite books, movies and TV shows on the show.
The inspiration for the show comes from the fact that when people discuss film or TV adaptations, they ask the question,"But have you read the original?" In this program, we will share how a book can be moved from one page to the big screen.
The series is hosted by Emmy Award winner and Orange Is the New Black co-star Uzo Aduba. In the show, host Uzo will have coffee with actors, writers and original authors in Starbucks while discussing the process from books to films and television works.
Each episode of the show will be held in different Starbucks stores across the United States, and in-depth discussions and exploration of the story behind each work and deeper information.
The book selection for the first episode, Nella Larsen's Harlem Renaissance novel "Passing," will air on Netflix on November 10 and live on Netflix's YouTube channel and Facebook channel in the United States on November 16. You can also visit NetflixBookClub.com for more information about your current book selection.
Starbucks and Netflix teamed up to launch the show to celebrate curiosity and passion, which, like coffee, bring people together to share experiences and ideas with people we know well and complete strangers, and connect us to our favorite stories.
This program, which Starbucks has jointly launched with Netflix, has brought Starbucks stores back from a personal "depressed" literary space to a passionate literary space where ideas collide.
Looking at a group of people who are holding mobile phones and computers to learn "literature" in most cafes today, they are just imprisoned in their own space and moaning without illness. More than 300 years ago, coffee shops were almost a place of liberation. During the Enlightenment, thinkers, writers, and philosophers gathered in cafes to exchange ideas and hone their philosophy and art. During the Enlightenment, the Café de Foy in Paris sounded the battle horn for the Bastille. In modern times, towards the end of the 20th century, J. K. Rowling wrote the first Harry Potter novel at the Elephant Cafe in Edinburgh, Scotland.
Coffee shops have gradually developed from the birthplace of ideas and works to today's place of taking photos and punching cards, which is more or less disappointing. I hope that more people can wake up their true literary heart and go to cafes to share joy with people around them and have ideological collisions. Instead of being the reader who sits in a coffee shop seat reading a book all afternoon and leaves on that page.
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