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The reason why the plot of "squid game" is so popular that Indonesian cafes make a lot of money by adding "squid game" theme elements.

Published: 2026-04-03 Author: World Gafei

Last Updated: 2026/04/03, Netflix Netflix released its third-quarter results on Oct. 19, which showed that Netflix Netflix added 4.4 million members in the third quarter, thanks to the global popularity of the homemade original series "Squid Game". Squid Game is produced by Netflix of the United States

Netflix Netflix released its third-quarter results on Oct. 19, which showed that Netflix Netflix added 4.4 million members in the third quarter, thanks to the global popularity of the homemade original series "Squid Game".

"Squid Game", produced by Netflix in the United States, has been one of the most hotly discussed movies and TV series in the world since its inception. So far, the Weibo topic of # Squid Game # has generated 2.06 billion views and generated 436000 discussions.

While the coffee industry is known as the "one-size-fits-all" cross-border mash-up of many industries, Netflix quickly opened a "Cafe Squid Game" cafe in the 2nd arrondissement of Paris while the iron was hot.

Cafe Squid Game is created by Netflix. The decoration style of the cafe is completely in accordance with the style of the play, and the elements of the cafe are highly compatible with the "squid game".

Fans (fans), who were so famous for recreating the scenes and props in the play, were packed, and even triggered fights on Douyin and newspapers around the world. finally, the pop-up shop, which originally closed at 19:00, had to close early at the request of the police.

But now the opening hours of the cafe are over, and Cafe Squid Game is a two-day pop-up shop.

Our topic today is not to introduce "Cafe Squid Game", but to tell you about another cafe related to "Squid Game".

Strawberry Cafe, an Indonesian cafe, has attracted a lot of good business for the cafe after adding a "squid game" theme, Indonesia's Compass reported.

The cafe cited the global popularity of the "squid game" element, because the "squid game" as the theme attracted wave after wave of consumers to sign in, adding the "squid game" theme tripled sales in the first week.

Strawberry Cafe in Indonesia is located in Jakarta. It is understood that a special room has been designed in the cafe. After entering the cafe, there will be staff (the staff will imitate the guards in the TV series during working hours). Wearing a hooded jumpsuit, wearing a mask, holding a toy gun, etc.) take it to the other end of the room to participate in the "red light and green light" game.

For example, the female staff dressed as the double ponytails, yellow tops and orange dresses of the "one, two, three, wooden Man" game appeared in the cafe to serve the guests.

The waiter will take one of the props in the game-caramel, and provide it to the guests.

In order to make guests feel immersive and create a tense atmosphere, there will be guards watching with toy guns while playing with marshmallows, highly restoring the plot of the play.

The cafe has also attracted a lot of fans to sign in because of the game in the Squid Game. It is understood that the store attracts more than 200 customers every day, and the head of the cafe said that since the launch of the "squid game" theme, the number of customers in the cafe has tripled.

The head of the coffee shop pointed out: the revenue of the cafe fell sharply during the implementation of the restrictions on community activities, and after the restrictions were relaxed, the turnover began to pick up, but only slightly improved. Since the launch of the "squid game" theme, the turnover has soared immediately, and the turnover has tripled in the first week after the launch.

In addition to this coffee shop, Dot Cafe, a coffee shop in the United Arab Emirates, has also launched a "squid game"-themed drink and food that has attracted the attention of many consumers.

The popularity of squid games extends far beyond the coffee industry, and the tea industry is also hot.

The "squid game" launched by a beverage shop on the streets of Beijing has been sought after by consumers.

According to the Beijing News, because the shopkeeper lived in South Korea for a period of time and was very familiar with the long-popular "game of squid", soon after seeing the TV series of "squid game" broadcast, "ps" was introduced into the store to match in-store sales, so it was launched that "buy any lemon tea in the store + 5 yuan to get a candy."

Last.

We do not know how long the popularity of the surrounding / theme stores caused by the "squid game" will last, but the only predictable thing is that if a brand wants to achieve the popularity of the "squid game", it will not grow red without its own brand advantage, because the "heat" cannot last for a long time.

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