TIms Hortons is experimenting with more environmentally friendly coffee cups and reusable food containers, which is expected to be fully launched on November 1st.
In February 2019, Coffee Workshop reported on the opening of Canadian coffee brand Tims Hortons 'first store in China, and then continued to report on the brand's continued growth in China, from 20 stores to 100 to 200 stores. Just three days ago, Tims had broken through to the 300th store in the country. It can be said that Tims is growing in China and covering a wider and wider area.
But you know what? Tim Hortons has 4000 stores in Canada and more than 500 stores in the United States. It can be said that Tim Hortons has a great influence in North America and can be seen almost everywhere. Then the problem comes, its consumers and enterprises themselves will inevitably produce a lot of garbage. In the modern society with severe ecological environment and strong environmental awareness, it is urgent to solve the garbage problem. As a best-selling restaurant company, Tim Hortons has taken on such social responsibility.
Tim Hortons has announced three sustainability wars initiatives aimed at reducing waste that will be tested in a handful of Canadian restaurants. Tim s will test disposable drink cups made from compostable and recyclable recycled paper. Not only that, they'll also test the reusability of cups and food containers through TerraCycle's Loop program-customers can get cups and containers for a $3 deposit, which they can return when they return them to the cafe.
It is reported that the reform plan will be officially implemented from November 1. Additionally, Tim Hortons is conducting a pilot trial to see if AI-assisted image recognition can help improve composting and recycling at 12 sites. Because this trial reduces the amount of trash and stops food packaging from entering the ocean, it will help prevent Tim Hortons from being named a top polluter again by Greenpeace Canada. These initiatives are part of Restaurant Brands Internationals science-based sustainability.
Restaurant Brands International (RBI) is one of the world's largest fast food service companies, with some of the world's most iconic fast food brands: TIM HORTONS®, BURGER KING® and POPEYES®, independently operated brands that have served their guests, franchisees and communities for over 45 years.
Even before Tim Hortons took on new sustainability initiatives, Tims recognized the need to strive to make more thoughtful choices in packaging materials and design to protect natural resources and reduce waste. Starting with the recycling of hot drink lids in May 2019, recycled fiber takeout bags, wooden stir bars, recycled sandwich packaging, etc. continue to be introduced around Tims, and this year coffee grounds are available with star cups.
The RBI recently announced a new target of reducing its greenhouse gas emissions by 50 per cent by 2030. One of the challenges faced when making changes to the design and materials of Tims 'iconic coffee mug was maintaining its functionality, including the new beverage lid. Paul Yang, Tim Hortons senior director of innovation and sustainability, told reporters: "When we change materials and get rid of certain industry norms, we have to make sure that we don't sacrifice the properties that the original materials have. At the same time, it is necessary to ensure that functions are compatible with sustainable development."
Paul Yang
To prototype and iterate new designs faster. Yang believes that the most important thing is to form the right network of partners with the right assets and infrastructure. But design projects such as Tims 'recycled cups and compostable coasters have been almost a year since October 2020, thanks to "a lot of rigorous testing" and a complete supply chain makeover, according to Young.
This future-oriented coffee cup is coming soon. I don't know, what do you think of this in front of the screen? Welcome to comment ~
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