Where is the most fashionable online celebrity cafe in Shanghai? VOGUE's latest style coffee shop opens in Pudong New area of Shanghai

Walking on the streets of the city, you can see fashionable trendsetters showing off their unique dress style, and some friends who are itching in their hearts also want to follow suit, but where to start? At this time, the function of fashion magazines came.

When it comes to fashion magazines, there is a joke: a group of editors with a monthly salary of $8,000 tell a group of readers with a monthly salary of $3,000 how people with a monthly income of $30,000 spend money. Among them, VOGUE fashion magazine, which was founded in 1892, is no stranger to everyone. VOGUE is regarded as the fashion magazine of the world.

According to the official website of VOGUE organizer Conde é Nast, VOGUE's latest coffee shop opened in Shanghai on Oct. 25.

Vogue

Two cafe stores in China are operated jointly with an advertising media company in Beijing, while this time Vogue Caf é and Conde é are opened in Shanghai.

Markus, Director of Global Brand Licensing Management at Nast)

Grindel said it was delighted to expand its partnership with advertising media companies in Beijing and to open a second coffee shop in Shanghai, the fashion capital of China. The restaurant business aims to provide consumers with a unique luxury experience as a physical extension of the group's world's leading media brand. Lafayette Department Store, where the coffee shop in Shanghai is located, is also the perfect location, transforming fashion, style and culture into a dining space.

According to this Vogue,

According to the official website of Caf é, the second Vogue in China

Cafe is located at L216, 2 / F, Lafayette Department Store, 889 Pudong South Road, Pudong New area, Shanghai. It covers an area of 300m2 and operates from 10:00 to 10:00 every day. The restaurant's meals can also be seen on the website, of which coffee accounts for two categories, namely signature coffee and classic coffee, with a total of 13 meals.

As can be seen from the photos circulated on the Internet, the walls of Vogue Cafe's Shanghai stores display iconic images of VOGUE magazines from various countries around the world. In addition, according to the article on the RLI retail and leisure website, a video shot by Margaret Zhang, the new editor-in-chief of VOGUE China magazine, will also be displayed on the wall.

Previously, Asia's first Vogue Cafe opened at the International Trade Mall in Beijing at the end of November 2020. The store is dominated by white, full of fashion and atmosphere, making it ideal for Jimei parties to take photos.

Like Vogue, the weather vane of the international fashion trend, in addition to giving everyone a taste of fashion in the form of pictures and text, of course, they have also exhausted their thoughts on the meal. Just looking at the picture, saliva has flowed down from the corners of the mouth.

It is also becoming more and more common for such big brands to open cross-border stores. Louis (Louis Vuitton)

Fashion bigwigs such as Vuitton, Gucci, Fendi and Dior have all been reported. As for whether the decoration of their environment is good or not, whether the food is good or not is not decided by a short article in a book whose authenticity is unknown, nor is it decided by some articles on the Internet, but by the friends in front of the screen after their own on-the-spot experience.

Look at Vogue.

The decoration of Caf é is biased towards the style of taking pictures of online celebrities, of course, the taste of the online celebrity shop, which is willing to pay for a master, is not so bad, at least the food is worthy of decoration and the price. It's just that many popular online shops today are only worth one-time consumption. A book can be blown badly, and it was found that it was nothing more than this after a drink in the store. Without popularity, change the decoration, change the name and go through the process again.

What kind of spark can there be between the fashion vane and the fashion capital of China?

Photo Source: Internet

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