Happy tea starts selling masks? What are the target users of Xi Cha? how does cross-border cooperation generate traffic?

New tea brands like tea running faster and faster!

According to Tianyancha App information, recently, Xi Cha related company Shenzhen Meixi Food and Beverage Management Co., Ltd. has undergone industrial and commercial changes, with new sales of daily masks (non-medical), daily chemical products and single-purpose commercial prepaid cards. The company was founded in January 2016 with a registered capital of 10 million yuan and the legal representative is Nie Yunchen. Shareholder information shows that the company is wholly owned by Xi Tea (Shenzhen) Enterprise Management Co., Ltd.

According to public data, the company was founded in January 2016 with a registered capital of 10 million yuan and the legal representative is Nie Yunchen. Shareholder information shows that the company is wholly owned by Xi Tea (Shenzhen) Enterprise Management Co., Ltd. In response to this, many netizens said: "what's wrong with Xicha? it's going to start selling masks." some netizens even pointed out: "Xicha has started to sell masks across the line. If the quality is up to the standard, of course we support it."

In fact, this is not the first time that tea-loving tea has crossed the border. Before that, "like tea" also produced "rice noodle roll".

It is said that as we reported earlier, this is a cross-border product of "Xi Cha" and Guangzhou old shop "Sui Yinchang Powder". It is named "Haojiao Coconut Coconut sausage Powder Cake". It is modeled by Guangzhou-style rice noodle roll, which is actually a dessert. "rice noodle roll skin" is made of raw coconut milk. It's really inspired.

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In addition, Xicha also crossed the border with Mr. Weimeng. Xicha is a "pressured and squeezed" summer beverage because the raw material has fresh fruit, and Mr. Weimeng has a clean effect, so the witty Xicha uses the homophonic stalk to express that the drink has the effect of "removing oil". The cross-border joint publicity theme is set as "perfect de-oiling for internal and external use", "internal service" for tea, and "Mr. Weimeng for external use". Therefore, it left a deep impression on people.

No matter which brand crosses the border, the operation of "cross-border mash-up" has long become a "panacea" for doing business in the market, and the operation of cross-border mysteries in various industries must be commonplace, but, from time to time, there is an unexpected cross-border that really attracts consumers' attention! In the final analysis, brands playing cross-border is nothing more than trying to maximize the use of their own resources. "cross-border mash-up" means that you can inject the flow of partners (well-known brands) into your own brand. at the same time, the combination of tradition and fashion is also one of the ways to seek transformation and innovation and break the traditional image of time-honored brands, thus further making brands younger. A way to open up the market for yourself and win over young users. And if you always rest on your laurels, indulge in the glory of the past, do not innovate, can not catch the trend of the new market, can not meet the needs of market consumers, and finally can only quietly disappear in the public's line of sight. Photo source: online for more information about coffee beans, please follow the coffee workshop (Wechat official account cafe_style) professional coffee knowledge exchange, please add Wechat account kaixinguoguo0925