Tims China affiliated company Tianhao Investment Co., Ltd. was fined 200000 yuan for falsely promoting freeze-dried doughnuts without sugar.
Sugar-free tuyere has arrived, and now most beverage brands have launched sugar-free products one after another, but have you ever thought that sugar-free is really sugar-free? Don't jump into the trap easily, knowing that even big brands have the phenomenon of false propaganda.
The coffee workshop not only reported the existence of milk tea in Yuanqi Forest using the public to promote the vague concepts of sugar and sucrose, but also introduced the false low-calorie propaganda of pastoral whole-wheat bread in the food industry in the same article. But this does not seem to serve as a warning to the food industry to a great extent. Recently, according to the website of the Shanghai Municipal Market Regulatory Administration, Tims China affiliated company Tianhao (China) Investment Co., Ltd. was fined 200000 by the Shanghai Huangpu District Market Regulatory Administration for false propaganda.
According to the administrative penalty decision of the Shanghai Huangpu District Market Supervision Bureau, the Shanghai Huangpu District Market Supervision Bureau received complaints and reports from 12315 Internet platforms across the country on June 12, 2021 and July 1, 2021, respectively, reflecting that "Tim Hortons flagship store" was selling a coffee with a sugar-free page, but found that the carbohydrate content in the nutrition table of the product was as high as 60.1g. Thinking that it does not comply with the sugar-free claim in the national standard GB28050, it is required to investigate and deal with the party concerned Tianhao (China) Investment Co., Ltd., and ask for compensation.
The accident occurred in March 2021. " Tim Horton "flagship store sells freeze-dried coffee powder with small doughnuts, in order to win more flow, it directly uses" sugar-free "as the label of the product without confirmation. It is known that the "sugar-free" sign was removed only after a market spot check in June, and the total amount of goods sold during this period was as high as 72636 yuan.
The above-mentioned acts of Tianhao (China) Investment Co., Ltd. violate the provisions of Article 8, paragraph 1, of the Anti-unfair Competition Law of the people's Republic of China that "operators shall not make false or misleading commercial publicity on the performance, function, quality, sales status, user evaluation and honors of their commodities, deceive and mislead consumers".
Tianhao (China) Investment Co., Ltd. was established on April 12, 2019 with a registered capital of US $117 million. According to the official website of Tims China, Tim Hortons's parent company and Descartes Capital Group jointly established Tims Hortons China in May 2018, and Tims China has received several rounds of financing in the Chinese market since then. According to the narrow-door data, the praise rate in China can reach 83.91%. The pace of store opening is also increasing. 307 stores are already in operation, and another 33 are expected to open soon.
It is possible to deceive consumers in the trend of advertising, which will attract consumers to buy their products on a larger scale. But this strategy is usually bad for the future of the company. Consumers will make wrong judgments and choices without knowing it. Once the truth is exposed, consumers' trust in the brand will be lost. The spread of word of mouth or social media will bring irreparable losses to the brand.
In the worst case, consumers will sue the company for damages, which will cause the company to bear huge litigation costs in the future. As in this time, Tims China was asked to pay 200000 in compensation. When there is healthy competition among companies, companies often choose to improve their products and services and reduce the costs passed on to consumers. By encouraging innovative development, this can improve the industry as a whole in the long run. Companies are forced to be creative in the competition and spend money on research and development to improve their products and services. But when competitors spend money on misleading advertising and make attractive but false claims about their products, other companies may end up investing in the same products rather than in innovation, resulting in damage to the industry as a whole.
Photo source: online Weibo Tims China's official website
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