That old brand oatmeal milk tastes good? Where is the first factory in China?

"Internet celebrity" brand oatmeal brand OATLY (Oh Malay) welcomes the opening of China's first factory.

On November 18th, the world's largest Swedish oatmeal brand announced that OATLY China's first factory "Ouli Maanshan production base" has been opened.

This is the second plant to be put into operation in Asia after the first plant in Singapore, and it is also the largest plant planned by OATLY in the region to date. But as early as 2019, OATLY announced plans to build a number of plants, including the Netherlands, the United States and the aforementioned Singapore. It is worth noting that the speed of the factory is extremely "extremely fast"-it took less than a year from the start of construction to the start of production.

Due to port congestion and many other factors, the global supply chain has been affected to varying degrees. Before that, OATLY released its financial results for the third quarter of fiscal year 2021, which showed that revenue for the quarter totaled US $170 million, an increase of 49.2% over the same period last year. The net loss was $41.193 million, compared with a net loss of $10.407 million in the same period in 2020. for the current quarter's loss, the results showed a lack of capacity due to food store closures and factory accidents caused by the epidemic. The opening of the new plant means that the logistics and shelf date pressure on OATLY China will be further alleviated. Relevant news shows that the Maanshan production base is expected to produce 150 million litres of oat-based products per year at full capacity.

David Zhang, president of OATLY Asia, pointed out that there are two phases of planning for the OATLY plant in Maanshan, Anhui Province, and the first phase is currently in operation, according to snack Dai. In addition to the completion of the first domestic OATLY production base, if there is no accident, the next factory is expected to be put into production in the near future. David Zhang, president of OATLY Asia, said: OATLY's second production base is in full preparation. Since its arrival in the Chinese market in 2018, OATLY has developed rapidly, and OATLY successfully landed on NASDAQ on May 20 this year, becoming the "first share of oatmeal milk" (about the development of OATLY, why does oatmeal milk OATLY own more than 10, 000 cafes? "there is an introduction in this article, which you can review if you are interested."

According to public information, OATLY was founded in 1994 and has a history of more than 20 years this year, but it has become the world's well-deserved "online celebrity" oatmeal milk brand and the best CP for many cafes. At present, OATLY has entered more than 20 countries, has more than 3 factories and tens of thousands of cafes across the country, but OATLY is not satisfied with just doing a good job in coffee shop business. During the epidemic, OATLY said: coffee consumption is moving to the home or office. In order to meet the market demand, in addition to newly established factories and cooperation with boutique cafes, OATLY's sales channels also include retail, e-commerce and special channels. OATLY said it will step up its efforts to develop the C-end market. On this year's results, Zhang Chunzeng, president of OATLY Asia, said: total Asian sales of OATLY are expected to reach nearly 100 million bottles in 2021. After the "production freedom" of China's first local OATLY factory, OATLY will also make some changes. For example, in the product category, OATLY China will launch more oat-based products; the field of business will also change from focusing on the catering industry to the retail side. At present, however, the new OATLY plant in China is still focused on producing oatmeal products, and is expected to start retailing next year. At present, China has become one of the most important growth markets for OATLY in the world, so it remains to be seen whether OATLY can achieve nearly 100 million bottle sales in 2021 with the blessing of China's first new factory. * Photo Source: for more information about coffee beans on the Internet, please follow the coffee workshop (Wechat official account cafe_style) for professional coffee knowledge exchange. Please add Wechat account kaixinguoguo0925.