What's the difference between a cup of coffee and regular coffee for more than 6000 yuan? Cartoon coffee cup designed by illustrator Danny Casale
How expensive can a cup of coffee be? The coffee workshop introduced a lot of expensive poop coffee: Kopi Luwak, like shit coffee, raccoon coffee, bat coffee, bird dung coffee. Although they sound very curious, they are rare and expensive, and their prices are not cheap.
Apart from poop coffee, the more popular expensive coffee on the market now is the coffee beans with low production and exquisite flavor, such as Blue Mountain and Rose Summer. Considering the output and labor costs, the price of these coffee beans is actually reasonable. But today, the code worker has found the most expensive coffee in the world, even the price of rose summer and blue mountain is lower than it, so guess how much a cup is?
1000 dollars a cup!
This is the legendary $1000 cup of coffee.
Yes, you read it right. The price of this cup of coffee is about 6375 yuan. I think you must be thinking in front of the screen, "are you crazy?" More than 6000 yuan for a cup of coffee, what's in it? Gold? No, no! This is art!
A pop-up store in Miami Art week is selling coffee for $1000 a cup, according to the Miami Herald. The name of the flash store is Ur Special Coffee. This is a collaboration between superlost coffee of Brooklyn and artist Danny Casale.
Let's start with the coffee brand Superlost coffee, which was jointly created by David Roa and Craig Deahl in 2017. For many years, it has been insisting on purchasing coffee from a single origin in a sustainable and humanitarian way, so it is also known as the "conscience coffee brand" by the industry.
In order for Superlost coffee to stand out among the same type of products, the brand pays special attention to product packaging. Through the brand's official website, you will find that each batch of coffee beans has its own unique packaging, and each package is printed with a limited edition print and a corresponding number. If one batch is sold out, the packaged art will never be rotated again.
How can they do this? In fact, it has something to do with the brand's frequent cooperation with influential artists. The coffee brand gives every artist complete creative freedom, allowing artists to design whatever they want, and hopes that artists can create packaging according to the name and taste of each batch of coffee.
Danny Casale (aka Coolman Coffeedan) is an artist in New York City who is popular through surreal, humorous and imaginative animation. In June 2017, his animation [Snakes have legs] accumulated tens of thousands of views in the tubing. After that, Danny continued to create strong personal style animation, and Danny has millions of fans in a twinkling of an eye. At the same time, he also founded a clothing brand that sells clothes and accessories printed in the style of illustration.
In this way, it makes sense for Danny and Superlost coffee to work together. In fact, the price of coffee itself is not expensive. According to Superlost coffee officials, it is a bourbon from Colombia, and the official price is $35 and a half pound.
So what makes Ur Special Coffee's coffee premium so serious? That's the container used for coffee-a paper cup. This is no ordinary paper cup. There are unique art illustrations by Danny Casale on this paper cup.
Danny Casale said: "the reason why this work is so cool is that it cannot be copied." At the same time, he is also a used art. "
It is understood that this pop-up shop is a combination of cafes and galleries, selling Danny's works of art during the day and turning it into a place to enjoy coffee and wine from 4 p.m. to 10 p.m.
Here comes the problem!
If it were you, would you spend 6000 yuan on a cup of coffee?
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