Are Luckin Coffee and Lucky Ka really low-end? How to understand coffee knowledge correctly?

When it comes to instant coffee, cheap coffee, chain coffee, there is always a voice in the comment area: "I don't know why so many people like such unnutritious things." they don't know why so many people like it. I don't know why so many people drink "brushing pot water", and you go to join the fun "and" bring down the quality of the coffee industry ". However, have you ever wondered how many people in China would know "coffee" without these? if they do not know "coffee", how can there be the demand for "freshly ground coffee"? without the demand for "freshly ground coffee", how can they pursue "fine coffee"?

-this is a coffee circle "chain of disdain".-Wake up! Affordable coffee is what mass consumers need! For consumers in most big cities, coffee is a drink, it is not so complicated, because many people drink it, so we also buy it and give it a try. There are also many people who simply want to refresh themselves through "coffee". They will not consider the amount of caffeine in it, will not consider the wind without flavor, and not many people can appreciate sour coffee. Mellow and bitter are still known to many people as the taste of coffee.

For consumers in small cities, the price of hand-brewed coffee is still on the high side, and the price of Starbucks is also very high, and there are only a handful of people who will really spend it, not to mention coffee boutique. And coffee shops are only clustered in first-and second-tier cities, for consumers in third-and fourth-tier cities, only instant coffee can be bought anytime and anywhere. In a recent report on coffee consumption in China, although the consumption of freshly ground coffee has increased, instant coffee still accounts for the largest proportion, and a large part of the growth of freshly ground coffee is still affordable coffee chain coffee shops. Lucky coffee, the main consumer in third-and fourth-tier cities, is so cheap that many people are willing to invest in a lucky coffee in a rented place in their hometown to make more people realize that freshly brewed coffee. Second-and third-tier cities are mainly lucky, compared to many independent cafes, Starbucks, Ruixing's low-priced coffee prices and a large number of discounts attracted the attention of consumers. To first-tier cities, mainly lucky, manner-based, and take the "third space" route of Starbucks, but the real consumption of hand-brewed coffee, boutique coffee is still very small. There is no instant coffee to let everyone know coffee, no chain coffee to let people know freshly ground coffee, and no cheap chain coffee to infiltrate freshly ground coffee. Now how many people will be willing to try fine coffee and hand-brewed coffee? When they are willing to try boutique coffee and hand-brewed coffee, just because these consumers want to know more about coffee, it does not mean that other consumers also need to appreciate and taste coffee.

No matter how much you force it, the average consumer will answer you like this at most. )

Coffee can be very high-end, or it can be very affordable and friendly to the people. You can sit on the left bank of Sena, the exquisite upper layer sipping a cup of coffee and afternoon tea, or you can walk on the streets of Vietnam and sit thirsty at a roadside coffee stall to drink a pot. This kind of inclusiveness is inherent in coffee itself, otherwise how could it cross things from ancient times to the present?

When it comes to drinking boutique coffee, what you need to do is to understand and study everything about coffee, and then share the correct coffee culture and coffee knowledge to the next person who wants to know about coffee. Instead of taking the lead to look down on ordinary coffee consumers, or relying on their knowledge to fight those who just want to get to know coffee.

Don't think it's superior, because it's really cheap. This will only make more people feel that "boutique coffee" is unaffordable, and then lose the idea that they want to know more about coffee.

Coffee culture needs a benign and correct spread, rather than "entertaining itself" in a so-called chain of disdain.

Photo Source: Internet

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