How to run a coffee shop? Why can there be more and more coffee shops in Shanghai?

As we all know, the opening speed of Shanghai cafes is not as fast as Lamborghini. In this "choppy" city where the coffee industry is involved, more and more cafes are opened because it is really easy to run cafes.

According to the report of the Coffee Professional Committee of the Shanghai Food Industry Association released in November last year, the opening boom of coffee shops in Shanghai began in 2018, and as of November 2021, there are about 7200 registered cafes in Shanghai, of which about 951 new coffee shops have been opened in Shanghai from January 2021 to November 2021, an annual increase of 41.5%. According to this figure, the number of cafes in Shanghai is now about 7500.

Apart from the fact that international and domestic brands compete for the market, leading to the rapid growth of coffee shops, some private coffee shops focusing on boutique coffee, hand-brewed coffee and creative coffee have also sprung up in the past 2.3 years. If you want to join this competitive and stimulating coffee market, it is important to take the first step. If you want to start with the price, you must not be able to roll up the coffee shop chain. So the new coffee shop must find its own characteristics and positioning in order to have the opportunity to take the first step in this market. It's not a rigid demand, it's just for drinking. For mass consumers, coffee is just a drink, as long as it tastes good, and very few people will pursue coffee flavor.) on the other hand, the epidemic has changed consumption patterns, and cafes have become one of the preferred offline social places for the younger generation. when there is demand, supply will naturally rise. The main age group of consumption in Shanghai is 20-40 years old, and women account for 60%. With the continuous development of society, the background, preferences and freshness of consumers in Shanghai, the first step to go to a coffee shop to buy coffee is not to take a sip, but to take a picture while the coffee is still in shape, and then upload it to the social platform to share your life. To this end, there are many cafes will not focus on the quality of products, pay more attention to the uniqueness of their own stores, as well as the unique shape of drinks, so that their own coffee brands can stand out in the colorful online world. No matter what the decoration style is. There are only two purposes: a very high production rate. When the store makes money, it will be closed. Then use the same batch of equipment, then open a different style of store, and continue to do the next wave of business with the same model. This has also led many "industry chicks" to think that if you open a coffee shop, as long as the equipment is advanced and the decoration is unique, customers will be able to continue to live the "coffee shop life" they aspire to. The difference between the above two paragraphs lies in: one is to play with the market, and the other is to open a shop with feelings. Can feelings really be eaten? Obviously not! Let's do a number. Many people who open cafes will think that the equipment is very important, so they will spend a lot of money on the equipment. In order to achieve their own ideal store style, but also spent a lot of money on decoration. With the addition of shop rent, water, electricity and labor costs, it is less than more than 200000 here, and this is only in the early stage.

Coffee shops do not have business as soon as they open the door. After all, consumers seldom choose unfamiliar stores for consumption, which requires a lot of cost to promote. Every day, the costs of materials, water, electricity and manpower are constantly depleted. Ideally, there will be a chance to return capital in half a year, but the reality is that the time of return is not ideal, and it often takes longer to start to make a profit, or flat cost. During this period, it not only consumes money, but also consumes patience. Not only do you have no personal time, but you have to work hard every day. When you can only earn 10 thousand yuan in the last month, just ask, what is feelings? Do not look at this obviously coffee has been rolled to a level of the city, coffee shops open more and more because the coffee shop business is very easy! That is because people who open stores in Shanghai all operate with commercial thinking and look at the needs of the market. You can't live on your feelings, let alone make money.

So if it's not in a big city, it's okay in a small city. Huh? Running a coffee shop is a business. Wherever it is, it is a business. An unprofitable business will soon make you feel that opening a coffee shop is not interesting at all. Don't have such a high ideal of opening a coffee shop! Note: the source network of the picture, not the cafe in the picture.

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