The coffee sold by Shuangshan Food Company is a fake "Starbucks" trademark! Was ordered to pay a sky-high price of 21.72 million.

As more and more people know and even drink coffee every day, the number of coffee shops is increasing, and the number of coffee brands is also increasing year by year. Some people like to drink freshly ground coffee, some like to drink hanging-ear coffee, and some like to drink instant coffee. There are a variety of coffee products on the market. Chinese mainland as a coffee brand that many people are chasing for a cup of coffee, it is also worrying.

As early as December 2018, the local market supervision and administration department in Wuxi received a report from the public that there was coffee impersonating the "Starbucks" brand on the market. After verification, it was found that the fake "Starbucks" coffee product was sold by Shuangshan Food (Xiamen) Co., Ltd.

However, this company, which sells fake "Starbucks" products, knowingly chose to hide the truth and pretend to be genuine, selling instant coffee marked with the "Starbucks" brand to more than 50 merchants in 18 provinces across the country. the amount of sales involved is as high as 7 million yuan. It can be seen that a large number of consumers have been recruited.

In 2021, Wuxi Intermediate people's Court issued a first-instance judgment on the civil public interest lawsuit, ordering Shuangshan to publicly apologize to consumers in the media and pay 21.72 million yuan in punitive damages. It can be seen that this triple punitive damages can be said to be very gratifying!

This kind of counterfeiting incidents always emerge one after another, and Li Gai's method of pretending to be Li Kui is also very unpleasant. He accidentally bought Leibi because he wanted to drink Sprite; he obviously wanted to wash clothes with Diao Brand washing powder, but accidentally bought Zhouju brand washing powder.

Today, this company, which has been fined more than 20 million yuan, does not even think about it, does not change it, and blatantly sells it under the name of "Starbucks" under the name of others. If you don't take a closer look at its packaging, you may not be able to find out whether the cup of Starbucks coffee in your hand is real or not.

The editor put out the product drawing and let's find out what's the difference between the two. Some careful friends may be able to see at a glance that there is something wrong with the one on the left, because the pattern of the coffee cup below is not natural, but how many people will carefully check the text above. The design is similar to the trademark, but the packaging and color give people a sense of cheapness. Holding a bag of instant coffee on the left will be carried out cheaply to the end, with a big "CAFFEE" marked on the package, which is not bullying others if they can't understand English, what is it?

Fortunately, there have long been more local brands in China's coffee market, and some brands such as Luckin Coffee have even been listed on the American stock exchange. although they have been delisted due to financial fraud, they have turned into profits. there was even news of returning to the American stock exchange.

Although Starbucks is well known by people all over the world, it does not deny that its products have a certain stability, but it has been surpassed by China's local boutique coffee brands in terms of price and taste. Also a latte, MANNER COFFEE is cheaper and tastes better. It's just that Starbucks' selling point in China's coffee market is more about the environment.

Starbucks, which is famous for its environment, now wants to open more and more offline stores within the scope of Chinese mainland. With the reported cooperation with Meituan, its "third space" has a new definition. "1971 living room" is online. Consumers can even book an exclusive space online, party or even work with their partners.

But, interestingly, apart from these fancy things, Starbucks is essentially a coffee brand. However, what people remember most about Starbucks is its cups, the environment of its stores, and the attitude that looks down on others and doesn't understand Starbucks culture.

Photo Source: Internet

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