The opening time of the first blue bottle coffee Blue bottle coffee in mainland China is set!

Here it comes! Here it comes! The high-profile blue bottle coffee (Blue Bottle Coffee), the first coffee in mainland China, has set the opening time! Since it was rumored to enter the Chinese market in 2020, Blue bottle Coffee has recently confirmed that the first store in the mainland will be located in a small two-story building near Suzhou Creek (which used to be the dormitory of Yutong flour mill). It also said it would open after the Lunar New year. Domestic friends are very much looking forward to this blue bottle of coffee.

Just yesterday, Blue bottle Coffee officially confirmed the opening time of the first store in mainland China, on the 25th of this month! (February 25, 2022)

The reason why blue bottle coffee has been expected by mainland partners is that China's first blue bottle coffee was established in Hong Kong in April 2020, which makes mainland partners admire it even more! One after another "urge" blue bottle coffee to quickly enter the mainland market, now the opening time has been decided, I believe friends are ready to clock in.

The reason why blue bottle coffee is loved by so many people is that blue bottle coffee has always been a "textbook level" in the field of boutique coffee, and it is also a "clear stream" in chain coffee brands.

The first reason is that the blue bottle coffee insists on the style of "fresh roasting" coffee beans in the best taste period, and grinding coffee according to each order and accurately controlling the brewing of each cup of coffee. In addition, Blue bottle Coffee insists on purchasing boutique coffee coffee from all over the world, and insists on roasting in batches ~ the roaster will calibrate the baking curve according to the baking quantity and cooking condition, and test it cup by cup after roasting to ensure that each cup of coffee achieves the expected taste.

It is reported that in the preparatory stage of entering the Chinese mainland market, Blue bottle Coffee has built a Pengpu roaster in Shanghai, from equipment commissioning, baking curve calibration to packaging all quality links, all by the major members of the global technical team in Shanghai to participate in the guidance, Nudan provides Chinese customers with high-quality coffee in line with Blue bottle global standards.

This time, the small foreign building of the first blue bottle coffee store in the mainland was once part of the main building of the three dormitory buildings of the Yutong flour factory. The small building is a two-story brick-wood structure, with clear water and red brick exterior walls, some of which use reinforced concrete and other building materials, showing a combination of Chinese and Western architectural style. At the same time, this small foreign building is also the first batch of immovable cultural relics in Shanghai.

In recent years, the State Administration of Cultural relics has been hoping that the industry and society will make joint efforts to strengthen the protection and utilization of cultural relics. There is a saying that "the house occupied by people is not easy to break down". The communication between people can play a role in regulating and maintaining the building. Every time Blue bottle Coffee goes to a new area, it will be combined with the local culture. this time, choosing the historic building in Shanghai as the store is also a kind of integration and tribute to the local culture, and it is also a kind of protection and inheritance for the cultural relic building.

There is no more information about the interior decoration of the first blue bottle store in the mainland. However, according to the store style of Blue bottle Coffee in the past, I believe that the design team also pays great attention to preserving the original appearance of the building, allowing the building to tell the past events of Shanghai and telling people's stories.

How will blue bottle coffee perform in the mainland market? Let's wait and see!

Photo source: coffee shop pays attention to the photos provided by users

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