High failure rate of start-up in milk tea shops and cafes lack of reasons for start-up projects in coffee shops, poor management and so on lead to shop closure

As workers in the new era, the fast-paced daily life has given birth to the gradual rise of young people's industries related to "slow life", "literature and art", "countryside" and so on. Many workers in the office "assembly line" who were devastated by "996" and "007" resigned naked to start their businesses, fled PUA and KPI, which were hated by beating workers, and opened one "poem and distance" one after another for the sake of their feelings.

The "poems and distances" that these young people yearn for are often milk tea shops, cafes, flower shops, and so on. Social animals, who have struggled in the workplace for a long time, with the attitude of "opening a shop not to make money" and hundreds of thousands of family wealth, squandered it all on equipment and decoration, and held it up for more than a year, thinking that it would take a turn for the better. But it still answered the sentence in the Story of the Pipa, "I would have my heart to the bright moon, but how could the moon shine on the ditch" In the end, they have no choice but to transfer the belongings that they regard as "treasures" on the second-hand platform.

Xianyu, as the mainstream second-hand transfer platform, has issued 2021 entrepreneurial lightning protection guides. According to the list, young people such as milk tea shops and cafes have the highest rate of entrepreneurial failure and the most transfers of related goods.

The so-called "feelings" are difficult to achieve in the face of reality. "feelings" is spiritual food, but can not feed the stomach, can not warm the body. Want to escape from reality, go to the dream country, but still have to be broken by the cruel reality in the end.

The coffee shop reported two cafes in November last year, one of which was run by a 23-year-old young man.

He signed a contract in May, renovated in June, opened for trial in July, and recorded 30 days before his cafe closed in a little red book in November. Today, when you use Little Red Book to search the cafe, there is no sign of it.

Of course, there are many new cafes that have survived the epidemic restrictions again and again. Some have a lot of money; some have made great efforts in site selection and publicity after a lot of deliberation, and are good at using the network platform to bring part of the traffic to their cafes.

You may think that there are more and more cafes, and the number of clocking in on the online platform is innumerable. "Cross-border" cafes are also on the rise, and coffee seems to be an easy and profitable business. The original blood, in order to start a business, interest into work, daily work, in a daze, moved themselves, such a cycle, the ultimate passion passed away, the ideal and money are empty.

There are risks in investment, so you need to be cautious in starting a business. If you want to experience a quiet day, you might as well take a trip. If you want "three or five bosom friends to sit, light tea and talk at home", you might as well set up your own coffee area at home.

Photo Source: Internet

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