Tianjin GouBuLi Group established Coffee Food Company to obtain the franchise of Australia's Colorado in China at a cost of 30 million.

The aroma of coffee has spread all over China, and many Chinese time-honored brands have sold this kind of "western soybean milk", from Tongrentang to China Post. Now even Tianjin Goubuli steamed stuffed bun, a snack with Chinese characteristics, has set up a special coffee company.

According to the data of Tianyan investigation, on February 22nd, Gaoleya Coffee Food (Tianjin) Co., Ltd. was established with legal representative Zhang Yansen with a registered capital of 500000 yuan, including food sales, daily department store sales, catering management and so on. Shareholder information shows that the company is wholly owned by Tianjin Goubuli Food Co., Ltd.

As early as 2012, Tianjin GouBuLi Group made preliminary contact with Australia-based Colorado Coffee International. After two years of arduous negotiations, the intellectual property license agreement was signed on December 25, 2014: Tianjin Senyongtai Catering Co., Ltd., a wholly-owned subsidiary of GouBuLi Group, has become the only permanent brand user of the GouBuLi brand in China. Tianjin Gouli pays an initial franchise fee of 6 million Australian dollars for this purpose.

Until January 22, 2015, Tianjin GouBuLi opened 12 Gauluya brand coffee shops in China. At that time, Zhang Yansen, chairman of GouBuLi Group, said in an interview with the media that he expected to open 20 stores in 2015 and 200 in five years, and that his intention of running coffee was for the development of diversification. I hope to feed Tianjin GouBuLi this "time-honored brand" with profits from coffee.

This is the seventh year that Tianjin GouBuLi has won the franchise of Australia's Colorado Coffee brand in China. As of February 23, 2022, there are only 28 stores in Chinese mainland, a gap from Zhang Yansen's estimate, according to a list of stores on the Chinese website. Of the 28 stores opened, 16 are in Tianjin.

As more and more industries enter the competition in the coffee industry, the market share that each player can occupy is constantly being diluted. The recent Starbucks "eviction of the police" incident, Starbucks image in China was damaged, many coffee drinkers to the brand de-powder phenomenon is significant. Then China Post, which represents the "national team", opened its "first" post office cafe in Xiamen, Fujian Province, which has become the focus of public attention.

Although China's coffee industry has a large market share and is in the process of rapid growth, there are not a few competitors. You know, in only two years, Chinese medicine pharmacies, hospitals, and milk tea shops have all focused on coffee, a big piece of fat, both dry and freshly ground, and also dry and ready-to-drink. Compared with China Post, Tianjin Goubuli gives people the impression of a local specialty food, the number of stores is far less than China Post, China Post outlets cover the whole country.

So regardless of when Tianjin Dog can lay enough 200 offline stores, how much can be cut from the fat piece of coffee, as consumers, we can only sit by and wait to eat melons.

Photo Source: Internet

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