Luckin Coffee 0 Sugar products turned over again? Popular style returns to netizens: like a scum man who has changed his mind.

At the end of last month, Luckin Coffee returned to last year's popular coconut cold extract, triggering a round of heated discussion among netizens. On the one hand, Ruixing led the return through the EDG team as a publicity point, saying that it would launch the relevant cup covers, but as a result, it was limited by the city, which disappointed many friends who went to EDG; on the other hand, this slightly sweet and refreshing drink, but because of the sweet and complex flavor level, it brought the impact of taste and soul to many friends after one sip.

Subsequently, Luckin Coffee said that there will be a return to last year's popular drinks in May, with the ecstasy of bubble lovers in the first ten days, fruit lattes in the middle and American enthusiasts in the second half. As for the drinks that will return in the last ten days, everyone guessed that it was orange gold bubble American style, because last year Lucky promised to return this product this summer.

Although the American style of Orange Gold Bubble sold well last year, this product has always been controversial. This product was first launched in 2020 and belongs to Luckin Coffee's first generation of original drinks, but it didn't get much attention when it was launched at that time. Orange-flavored syrup with slightly astringent espresso. Drinking friends also said that although this product tastes special, it has the bitterness of eating orange kernels.

Later, after the adjustment of the formula and the leadership of Liluxiu, this obscure product suddenly became one of the best-selling products of Ruixing in 2021. The breathless sparkling water + citrus syrup + essence espresso is less astringent than the first-generation formula, but it may be due to too much gas, too sweet sugar and the use of a stronger coffee base. Someone shook their heads.

Maybe there is more feedback that you don't like. Ruixing said in September last year that because of the personality collision between coffee and sparkling water, people who like it are very high, and there are a lot of people who are not used to drinking it, so they believe that there is still enough room for optimization in this product. So they took the product off the shelves and started to develop a new formula, and said that they would upgrade and return next year (that is, this summer).

Honest and honest, although Ruixing really returned to this product, those who don't like it still don't like it, and those who like it also say: it's like waiting for a scum man who has changed his heart, and the taste has all changed.

Many friends said that compared with last year's formula, the formula this time is not sour enough, and the whole is so weak; in terms of bubbles, last year there was a lot of gas and a lot of impact, but this year it was like drinking beer, and the whole taste was a little beer; in exchange for Yega's cold extract, there was no coffee but obvious bitterness, syrup was not sweet enough, and semi-sugar tasted bitter. But did not drink last year, the first time this year to try some friends said: I do not know why, and the last coconut cold extract, drinking has a sweet taste of potion. Is it true that all drinks with zero sugar have this taste?

Perhaps Ruixing has a good chance to feel that the attraction of this simple product return is not great, so the product packaging also has a new pattern, the launch of PET can packaging, so attract a lot of people to sign in. Is this jar free? No, there is an extra charge, but compared with ordinary take-out cups, some friends say that although there is a charge, such packaging with gradual changes in drinks really look good!

From the popular styles of these two returns, we can see that Lucky used non-sucrose syrup in the formula adjustment of the product, and also used the 0 energy / low calorie promotion in the promotion, so that consumers can reduce their burden when drinking drinks. However, many netizens expressed the hope that the people who developed the drinks would not have to cling to the 0-calorie sugar, which tastes really cheap and is not acceptable to mass consumers.

Although many merchants use 0 sugar, 0 fat, 0 energy and low calories to package their products, although these drinks using sugar substitutes (sweeteners) seem to feel less guilty than drinks that use sugar, but it doesn't mean they are healthy.

Due to the high production cost of natural sweeteners and the lack of sweetness of sugar alcohols, artificial sweeteners are used in many drinks on the market. These sweeteners have high sweetness, low production cost, strange bitterness and metal taste when used alone / in large quantities, and, in the right amount, give the drink the right sweetness without converting it into energy in the body, increasing the risk of obesity. However, if the proportion of artificial sweetener added to the drink is too large, on the one hand, it is easy to appear the taste that can not be integrated with the drink itself, on the other hand, the intake of sweetener is easy to increase hunger.

Last year, researchers at the University of Southern California published an experimental report on the effects of artificial sweeteners on human brain activity and appetite in the JAMA sub-journal JAMA Network Open, saying that drinks containing artificial sweeteners may increase the appetite of women and obese people.

The activation of the area of the brain responsible for appetite was observed by magnetic resonance imaging, and the levels of glucose, insulin and other metabolic hormones in the blood were examined. And after observing the amount of snack buffet food consumed by the participants at the end, the results showed that compared with drinks containing real sugar, women and obese participants had an overall decline in hormones related to satiety after drinking drinks containing sweeteners. Male participants will have the same situation, but the performance is not so obvious.

The experimental results show that artificial sweeteners can have an effect on human nerves and behavior, and interesting women and obese people may be more sensitive to artificial sweeteners and more likely to feel hungry. If you fail to control your appetite, it will also lead to weight gain.

Photo Source: Internet

Paper link: https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2784545

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