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Has been "criticized" difficult to get out of Changsha tea face, official Xuan stationed in Jiangsu, Zhejiang and Shanghai!

Published: 2026-08-21 Author: World Gafei

Last Updated: 2026/08/21, Once "criticized" by industry analysts, it is difficult to get out of the pleasant look of Changsha area, and has made great moves in recent months! Announced the opening of the store to Chongqing in April and the store in Nanjing in June! In December last year, several internal employees revealed on the Internet that the monthly salary of the company's employees was less than 3000.

Once "criticized" by industry analysts, it is difficult to get out of the pleasant look of Changsha area, and has made great moves in recent months! Announced the opening of the store to Chongqing in April and the store in Nanjing in June!

In December last year, several internal employees revealed on the Internet that the monthly salary of the company's employees was less than 3000 yuan, while the company's founder Lu Liang responded that the salary was paid according to labor and contacted directly some employees' abnormal public relations measures to let them leave. Further ignited the employee mood. As a result, it triggered an internal "war of words" and appeared on the list of hot searches on social platforms for many times.

As more and more employees joined the "war of words" and worried about affecting the brand reputation, she responded urgently that the low salaries of some employees were due to the adjustment of the salary algorithm, and Lu Liang then sent an internal letter of apology. Although I apologized, it also revealed the great business difficulties faced by the pleasant appearance of tea. After the incident, some industry analysts believe that the problem of pleasing appearance may be related to its high-density distribution strategy in Changsha. And think that the salary level, management and supply deficiency given by the tea face will restrict the national expansion and make it difficult to get out of Changsha area. Lu Liang, the founder of the company, also said at the FBI2020 Food and Beverage Innovation Forum that it is not that you don't want to go out, but that you will die if you go out.

Although the pleasant-looking stores have opened in Changsha before this, it is only in Wuhan and Changde, which are not far from Changsha. The farthest one was in Shenzhen, but it was only a pop-up store model, and it was announced to evacuate after three months. Therefore, it can be seen that there is a lot of pressure to leave Changsha and go to the whole country, so there has been no big breakthrough. When everyone thought that the pleasant development could only be like this, on April 2 this year, it was suddenly officially announced that "the next stop, Chongqing", and that there would be four stores as soon as they opened, and that these stores would open one after another after June 1. As soon as the news came out, many tea lovers from Chongqing expressed their joy! And the pleasant appearance of tea is also breaking the "criticism" of it by people in the industry through action.

For this real "trip", everyone speculated whether the pleasant appearance of tea would go further. At that time, the tea face said that it was still under planning, and the possibility of other provinces such as Sichuan and Jiangsu provinces could not be ruled out. before that, the team's ability would be weighed and everyone's suggestions would be comprehensively considered. It turns out that this sentence has colored eggs! On June 15, Chayanyue officially announced that it had officially landed in Nanjing in August, which was also the first time that Chayanyue had been stationed in Jiangsu, Zhejiang and Shanghai. And not far away in Shanghai, my friends expressed their admiration! One after another urged the plan to make a pleasant appearance first! After all, Nanjing is only a two-hour drive from Shanghai.

Before this, he also reflected on opening a shop blindly in Changsha, and said that he would make some adjustments to the early opening strategy. "the decisions made by inflation are the same as those in the head, which is really stupid. Close some stores in Changsha that are too dense and unreasonable, and go to the new city light. "

Photo Source: Internet

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