Wang Laoji launched authentic waterfall Bingguang style. Turning herbal tea into "coffee" is outrageous!

Afraid of getting angry, drink the king... Lao Ji? No, afraid of getting angry, drink Coca-Cola!

Yes, Coca-Cola has also started to sell herbal tea recently! But the name and packaging caused crazy complaints from netizens!

In addition to living in Guangdong / a pair of friends with knowledge of traditional Chinese medicine, I believe that the name of Coca-Cola herbal tea has made many people look at it askew.

Prunella vulgaris

Prunella vulgaris itself is indeed a traditional Chinese medicine for heat-clearing and detoxification, and it is also one of the raw materials commonly used in Guangdong herbal tea. But out of Guangdong, this traditional Chinese medicine is so strange to the public.

On the contrary, the name of the pesticide "paraquat" is more "deeply rooted in the hearts of the people".... Because of the 2 in the text 3, when many netizens see the name, the first thing that comes to mind is paraquat. In other words, the ordering of words does not affect reading, which is reflected incisively and vividly.

People will think that it is paraquat, not just because the words are close, and the design and color matching on the packaging is easy to give people the wrong impression. Purple in the packaging shows a gradually dissolving vision, with the words Prunella vulgaris, at first glance, people misunderstand is not without reason.

As the saying goes, herbal tea can either go unnoticed or become a topic after dinner for several days. In addition to Coca-Cola's crazy mine tread, Wang Laoji probably also reached the bottleneck period, so he made a bold innovation!

Adhering to the attitude of putting what you have learned into practice, while the popularity of "Waterfall Ice American Coffee" has not completely faded away, combined with the "Bing Guang style" which has been actively challenged by major coffee shops not long ago, Wang Laoji began to promote "Waterfall Ice Coffee style" in physical stores!

As a stubborn Guangdong coffee man, how can you restrain the heart of drinking coffee because of the hot and humid heat? Even if there is no coffee in it, there should be a coffee drinking ceremony! So the production of "Bingguang style" began to be popular on the Internet, and people have made herbal tea into the appearance of coffee by the way of coffee extraction, of which Bingguang style is the easiest to reproduce.

Because American coffee has a similar color and taste is easy to "top", so one after another put Luisha (a kind of herbal tea) in the ice, cover it with a straw, and cup after cup of ice is made. And this operation, let many netizens imitate up, "Bing Guang style Challenge" has also been active in the major search lists for several days.

For this operation, many Chinese medicine experts said that according to the traditional method, it is appropriate to take warm tea for the treatment of general diseases. If ice is added, it will be even more cold, which can easily cause stomachache and diarrhea.

To this end, netizens listened! But Wang Laoji, as the leader of herbal tea, did not take it seriously. on the contrary, he promoted the way of herbal tea + ice.

Do you think simple herbal tea is dropped into an ice cup and then put into the water to wait for the waterfall to appear? Leakage, put in not clear water, but fruit juice soda, and the ice cup is not herbal tea, but herbal tea concentrate. No, it's herbal extract.

Netizens call "good guy" after reading it! Those who drink herbal tea instead of herbal tea are silent! As a brand that promotes herbal tea to the whole country and even abroad, sometimes things that are not suitable cannot be forced.

Although it has the same color number as coffee, its function is completely different and its nature is also completely different. Innovation should also consider the attributes of traditional Chinese medicine itself.

Wang Laoji has such an operation, in fact, he also sees the anxiety of the brand. He is obviously a giant in the field of herbal tea, but he feels anxious because he is unable to get the attention of a new generation of consumers. According to the financial report, Wang Laoji's revenue almost halved in 2020. Although it has increased in 2021, it is also far from the pre-epidemic level.

Mainly because as a local traditional drink, herbal tea originally has some limitations in the consumption scene, and the characteristics of its products do not have much room for innovation. Even when milk tea was the hottest in 2020, he started the business of selling healthy milk tea in physical stores, but it did not let Wang Laoji get the attention of a new generation of consumers.

Now it is also starting to replace the coffee model to sell herbal tea. The Cantonese also looked shivering.

Photo Source: Internet