It can't be said to be bad, but it can only be said to be so subtle that I poured the creative coffee after a sip.
Recently, have your friends in Guangdong noticed that such a new coffee drink has been added to the drinks refrigerator:
"Caramel popcorn, coffee."

The more outrageous the product has always been, the more the code clerk is willing to try. So I bought it without hesitation! At the same time, I didn't take a closer look at the contents of the package, and I didn't think much about it when I opened it with a ci. I thought it was a milk coffee and took a sip.
It's hard to say! After taking a sip, I immediately read the contents of the package. "Arabica Coffee", "Zero Sugar Formula", "Creative Coffee drink", "Bubble impact Taste Bud, Sweet Caramel Popcorn Flavor, full of interesting Taste experience".

To be honest, I really felt all the descriptions of this coffee drink on the package. Arabica black coffee shows its unique sour taste against the smell of caramel popcorn. Coupled with delicate and dense bubbles, the overall taste level has been further sublimated. Zero-carb sugar brings a very strong and unique finish to the mouth after the bubble dissipates.
I can't say it tastes bad, it can only be said to be subtle, so subtle that I pour it after a sip. It's really not bad, maybe those who like caramel or zero-calorie sparkling coffee will like it. The reason is that the level of taste is very complex, and can not help each other, but in the tongue fight.
The emergence of creative coffee was originally to let more friends who have not had coffee have a chance to get in touch with coffee, so that coffee can show its unique charm with the help of other ingredients. But nowadays, whether it is a prepackaged coffee maker or a boutique coffee shop, many creative coffee developers' understanding is only good-looking and strange, forgetting the important thing of taste matching.
It is undeniable that every drink needs to attract everyone from its appearance before it can have a chance to try, but the ingredients do not match the taste of coffee, which makes people drink creative coffee with mixed feelings. There is really no way for more people who do not drink coffee to like coffee.
It can not be ruled out that some people will like it, but the launch of all creative coffee products needs to take into account the acceptance of the public. Although most consumers who drink creative coffee are not for coffee, it is believed that consumers can taste it because it does not match at the taste level.

For consumers, what is lost is only an unworthy coffee experience, and for merchants, the same product without repurchase rate is launched, which means that the operating cost increases every day. At the same time, because of a cup of coffee drink with unreasonable taste, the brand's reputation will also decline.
It is believed that the first cup of coffee for the main coffee consumers in the future will start from the current creative coffee. If you want coffee to be loved by more people, and if more people are willing to learn about coffee, you should start with products that are acceptable to ordinary consumers.

Photo Source: Internet
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The development of Chinese coffee is not only dressed in the coat of Chinese elements.
In the past year, coffee shops with traditional Chinese style elements have sprung up like bamboo shoots after a spring rain. With the demand of the new generation of consumers for "national tide" and "local culture", in order to cater to the public, the style and coffee products of many cafes gradually coincide with the local representative food, food culture, traditional style and so on.
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"you need a spoon to drink Dirty. Make coffee by hand with sugar and milk. Urge the coffee to make quickly. I am embarrassed and disrespected by people with a monthly salary of a little more than 30,000 yuan every day. Why not learn to drink coffee again? "- an excerpt from an article from a barista. With the popularity of boutique coffee culture, more and more consumers are interested in coffee.
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