How to become a coffee blogger? What does the barista blog need to do?

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Becoming a coffee blogger is believed to be a career that more and more friends want to join after baristas. Now we open short videos and social platforms, and we can feel that in the past year or two, more and more "wild" coffee bloggers have appeared, and everyone is sharing their own coffee on a daily basis, which has attracted the attention of netizens.

Therefore, many friends asked in a private message backstage, is it too late to become a coffee blogger? Whenever faced with these questions, the code clerk will always ask, "what do you want to convey through your career as a coffee blogger?" Most of the responses were: "share good coffee".

When we open social platforms and short video platforms, it is not difficult for us to browse coffee shop articles / videos with a large collection of likes and comments, so there is always an illusion: am I going to visit the store, know how to take pictures, and can be like them?

Of course, this is also what coffee bloggers do, but if all the sharing revolves around the product environment and the comments are all positive, it's more like a store blogger. It may be more difficult to attract people's attention only by visiting the store.

Coffee bloggers do not have a clear definition. Sharing visits to stores, sharing baristas' daily life, sharing coffee knowledge, sharing coffee production, sharing information about the coffee industry and so on are all things that coffee bloggers can do. There are many ways to share coffee, all in the hope that more people can pay attention to coffee and know better coffee.

There is no saying that it is too late to be a coffee blogger, only whether the content you do is valuable, whether it can affect the value of consumers or bring the value of your income. Can bring their own income, is a coffee blogger can persist the biggest reason, this is a more realistic problem.

At present, there are many coffee bloggers who only spend money and can't get income, so what you need to consider at this time is whether your content is valuable, or whether it can resonate with everyone. Some people may think that I just want to share, not so complicated, but after all, I have already paid the cost, so why not do something that can recover the cost?

At any time, coffee bloggers can come out of the circle one day, and they don't say how they have to share it, whether it's professional or interesting. Coffee itself is a very inclusive drink, which can not only spread coffee knowledge from a professional point of view, but also spread coffee culture in an approachable way.

At present, there are several categories of coffee bloggers who can attract netizens' attention and discussion:

From a professional point of view, share with you the development of the boutique coffee industry, go to coffee producing areas and have a direct dialogue with coffee ranchers to help you understand more of the stories behind and the latest developments.

From the perspective of research, we share the effects of various coffee utensils / tools and coffee machines on coffee extraction to help coffee consumers understand more about the design principles, reasons, functions, advantages and disadvantages of the utensils. So that people can choose the right equipment / machine.

From the perspective of coffee shop work, share with you the problems encountered in the coffee shop operation, the baristas' daily life / rollover scene, the daily details of the coffee shop, the coffee consumers in the coffee shop and so on.

From the perspective of sharing home-made coffee, share some of your home / office coffee making routine, discuss with netizens about new extraction methods, share coffee making methods that allow netizens to imitate challenges at home, and so on.

From the point of view of sharing different scenes to make coffee, sharing coffee production does not have to be in a well-equipped environment, can be outdoor, field … The coffee made at will may have a different taste and so on.

From the point of view of purely sharing coffee knowledge, share coffee knowledge with you in simple and interesting expressions, or in the form of hand-drawing, animation and so on. And from the perspective of store evaluation, pertinently analyze the products of various coffee shops from a professional point of view.

No matter what the point of view, coffee bloggers need to reach a consensus and keep in mind that they cannot distort the facts! There have been coffee bloggers who have confused Huakui coffee beans with Rosa coffee products, while some coffee bloggers have said that they should not drink boutique coffee if they can't get the flavor of coffee. These remarks will not only mislead consumers, but also affect the public's view of coffee.

So! The most important thing about being a coffee blogger is to respect the facts as well as others.

Photo Source: Internet